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Maren Wiederhold
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WHAT A TIME TO BE ALIVE

Jade Chang

A moving, witty, often hilarious novel following a woman who becomes an internet sensation in the most unexpected way, catapulting into a world of money and fame just as she's beginning to finally reckon with her complicated past, from the author of The Wangs vs. the World.
Lola Treasure Gold can't figure out her life. She's broke, she's unemployed, she's back in her childhood home, a crumbling cottage in the Hollywood Hills. Worse, unspeakably worse, one of her closest friends has just died. So nobody is more surprised than Lola when a jackpot falls in her lap: she stars in an accidental Very Viral Video, opening a path for her to become an even more accidental self-help guru.

With the encouragement of her other best friend, Celistill alive, thank godLola embraces the public interest in her perceived message. But is she a scammer or a sage? Just as she's telling others to be their own guiding lights, she can't seem to find hers: she's grieving, and she's accused of using the notoriety of her friend's death to fuel her rise. And she's only now raising questions about the fate of her mother, who came to America pregnant, fleeing China's one-child policy, got deported when Lola was eight, and now has totally disappeared.

Driven by an exuberant, searching spirit, Jade Chang's kaleidoscopic new novel is a deep examination of the ways we commodify belief, the power and precarity of fame, and the delicious terror of being truly seen. What a Time to Be Alive asks if we can look honestly at the world and still love it: the answer is a brilliant, resounding yes.

Jade Chang is the author of The Wangs vs. the World, published by Houghton Mifflin Harcourt. She also writes for film and TV and was recently a staff writer on The Baby-Sitter's Club (Netflix)
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Published 2025-09-30 by Ecco Press

Comments

Lola Treasure Gold, the irrepressible heroine of What A Time to Be Alive, lives up to her name, and then some. Traumatized by a friend's senseless death, Lola trips through life attempting to grieve with authenticity. In the process, she becomes an accidental influencer, a lighting-rod guru, and a singular and hilarious guide through TED conferences, moon festivals, the underground LA music scene, online stans, hipster podcasts, debauched desert weekends, free love, familial love, and let's not forget a rabbit named Aristotle. Jade Chang has created a wise and provocative heroine sure to get people talking.

Canada: HarperCollins

What a Time to be Alive is a sly, sexy work of art. Jade Chang has captured the true essence of Los Angeles, in all of its motley, messy beauty, with humor and heart. This is a novel that you will devour, and share with your friends, and soon want to devour again.

A generous satire of the spiritual wellness space that delivers true magic in the character of Lola Treasure Gold, a heroine so dazzling and bold and psychologically healthy that you will wind up rooting for her with your whole heart. I loved it.

There is joy to be had in this world of distortions and faux profundity; there are pockets of depth even among the shallows; and what seems to be sleight of hand may yet reveal the truest glimpse of our upside-down world. Jade Chang, with deadly humor and immense talent, has written an absolute romp of a novel about our ever-stumbling quest for sublimity and grace. I laughed, I cringed, I held on tight. What a Time to Be Alive is a triumph.