WEAR THE DAMN MASK

In this feisty and fabulous book from "the Joan Rivers of the pet influencer community" (Paper Magazine), beloved social media star and canine fashion icon Izzy the Frenchie wittily explains why it's so important we all wear face masks to battle COVID-19.

French bulldog and doggy celebrity Izzy the Frenchie loves going out and about just like the rest of us, but she also knows how important it is to be stylish and safe. In Wear the Damn Mask, the four-legged "sassy fashion lover" (Vogue) shows how you can effortlessly be both.

Featuring endearing and funny photos of Izzy accompanied by cheeky words of wisdom on when to wear your mask and how to properly social distance, Wear the Damn Mask is a laugh-out-loud, clever read that will help prevent COVID-19 from literally going to the dogs.

Key selling points:
SOCIAL MEDIA STAR: Izzy's platform exceeds a whopping 1.5 million, making her one of the most popular doggy influencers today. Her "dog wedding" to Whoopi Goldberg's granddog, Filmore (which was photographed by celebrity photographer Timothy White), was named "2019's Wedding of the Year" by Entertainment Tonight and "Cutest Dog Wedding Ever" by The View. And she's been featured in every major tabloid from People Magazine to Vogue, making her a pup to watch.and someone Instagram doggy fans will immediately recognize in her very first book.
FRIENDS IN HIGH PLACES: Izzy "grandmother-in-dog-law," Whoopi Goldberg, is extremely close family friends with Izzy's pet parents. Goldberg is providing an introduction in the book and has promised to support it on her social platforms, as well as to give it a guaranteed spot on The View. Izzy's celebrity followers also include Terry Crewes, MC Hammer, and Howie Mandel.
LIGHTHEARTED TAKE ON A TIMELY SUBJECT: COVID-19 has been on everyone's minds since March 2020, and it's something that continues to bring uncertainty and fear as cases stagnate, fall, and then rise again. WEAR THE DAMN MASK takes this timely subject and puts a fun, lighthearted spin on it: providing a laugh-out-loud experience at the same time as it provides a very important reminder to readers.
STRATEGIC PUBLICATION: We are publishing this right after the US election and right before Black Friday, making it the perfect respite from politics and a great grab buy for the holiday season. With its warm color photographs and its humorous guidelines of when and where to wear a face mask - a protective measure that will almost certainly still be in place on pub day - this sweet and sassy book is the perfect gift for 2020.
GROWING BUSINESS: Izzy has partnered with Moncler, Burberry, Facebook, Dyson, and Walmart, and she is an ambassador for NYC's Plaza Hotel. Her pet parents will also be launching a merch line in August 2020, which will include t-shirts and masks supporting Izzy's new book.

Izzy the Frenchie became famous on Instagram for her snazzy style and clever quips. She has been featured in Vogue, Paper Magazine, TMZ, Vanity Fair France, The Daily Mail, and People, among other publications. Her "wedding" to Whoopi Goldberg's granddog, Filmore, received extensive coverage from Brides and was named "2019's Wedding of the Year" by Entertainment Tonight and "Cutest Dog Wedding Ever" by The View. She was a 2020 Webby Award Honoree and one of seventy pet influencers to appear at New York City's 2018 PetCon. She lives in East Hampton, New York, along with her pet parents (and coauthors) Rick Hendrix and Shane Jordan.