WAKING THE FROG

An accessible discussion of ways to achieve a sustainable future.

Venture capitalist, entrepreneur, engineer, and philosopher Tom Rand explains why climate disruption might just be our very own pot of hot water. Are we the frog paralyzed in our inaction? In a highly readable account, Rand looks to contemporary psychology, economics, business, and fundamental problems of our time. Rand's account doesn't our motivations, institutional lethargy, and deeply buried assumptions about market economics.

WAKING THE FROG is as much about solutions as it is an account of our present paralysis. Our ingenuity, technology, capital, and policy can work together to turn down the heat and at the same time enable the largest economic opportunity of the 21st century.

Tom Rand is managing partner of the privately backed MaRS Cleantech Fund and senior advisor to the MaRS Discovery District. Tom was a successful entrepreneur in the global telecommunications sector, and he now focuses his efforts on carbon mitigation as a venture capitalist, author, and speaker. His first book, Kick the Fossil Fuel Habit, was shortlisted for the White Pine non-fiction award in 2012.