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Mohrbooks Literary Agency
Sebastian Ritscher |
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VIRTUAL SOCIETY
The Metaverse and the New Frontiers of Human Experience
An eye-opening exploration of the age of the metaverse, its ancient origins, and how it is poised to expand the possibilities of human life - from the visionary co-founder of one of today's most innovative technology companies at the forefront of virtual worlds.
Ever since the rebranding of Facebook as "Meta," the notion of "the metaverse" has exploded in the public consciousness. Now shorthand for the next phase of the internet's evolution, the term is generally defined as a series of immersive, three-dimensional digital spaces where people will be able to play, work, and even love - a phenomenon that Bloomberg Intelligence recently predicted will become an $800 billon industry by 2024. But, stepping back from all the euphoria, what do we really mean when we say "the metaverse"?
As entrepreneur Herman Narula argues, the metaverse is actually the latest manifestation of an ancient human tendency: the act of world building. From the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans, whose passion for a game inspires extreme behavior, humans have long sought to supplement their day-to-day lives with a rich diversity of alternative experiences intended to satisfy their innate need for fulfillment.
Rooting his vision in history and psychology, Narula argues that our intrinsic need for autonomy, accomplishment, and connection can now best be met in virtual "worlds of ideas," in which users will have the chance to create and exchange meaning and value. For Narula, the metaverse is both the growing set of fulfilling digital experiences - ranging from advanced gaming, to entertainment experiences like concerts, and even virtual employment - as well as the empowering framework that allows these spaces to become "networks of useful meaning."
Rigorously researched, passionately argued, and highly accessible, VIRTUAL SOCIETY is a book for entrepreneurs, business readers, and anyone who wants to go beyond the superficial headlines about the metaverse to understand the true contours and immense potential of our inevitable virtual future. And Narula wraps it all up in the final chapter where he goes into some eye-opening places about how the metaverse is going to fragment human evolution.
Herman Narula is not only a visionary expert, but he has a major platform and has been featured by Wired, Financial Times, CNBC, Bloomberg, and more. His TED Talk, The Transformative Power of Video Games has been viewed over 1.85M times. He holds a computer science degree from Cambridge and he lives in London, where his company, Improbable, is based.
As entrepreneur Herman Narula argues, the metaverse is actually the latest manifestation of an ancient human tendency: the act of world building. From the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans, whose passion for a game inspires extreme behavior, humans have long sought to supplement their day-to-day lives with a rich diversity of alternative experiences intended to satisfy their innate need for fulfillment.
Rooting his vision in history and psychology, Narula argues that our intrinsic need for autonomy, accomplishment, and connection can now best be met in virtual "worlds of ideas," in which users will have the chance to create and exchange meaning and value. For Narula, the metaverse is both the growing set of fulfilling digital experiences - ranging from advanced gaming, to entertainment experiences like concerts, and even virtual employment - as well as the empowering framework that allows these spaces to become "networks of useful meaning."
Rigorously researched, passionately argued, and highly accessible, VIRTUAL SOCIETY is a book for entrepreneurs, business readers, and anyone who wants to go beyond the superficial headlines about the metaverse to understand the true contours and immense potential of our inevitable virtual future. And Narula wraps it all up in the final chapter where he goes into some eye-opening places about how the metaverse is going to fragment human evolution.
Herman Narula is not only a visionary expert, but he has a major platform and has been featured by Wired, Financial Times, CNBC, Bloomberg, and more. His TED Talk, The Transformative Power of Video Games has been viewed over 1.85M times. He holds a computer science degree from Cambridge and he lives in London, where his company, Improbable, is based.
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Book
Published 2022-10-11 by Currency |