UNTITLED AUTOBIOGRAPHY OF RALPH LAUREN

Autobiography of Ralph Lauren, the legendary founder of the company that brought American style to the world.

from the pitch / press release:

“Ralph Lauren is a true American original who has built one of the world’s greatest, most iconic fashion brands and lifestyle empires,” said Carolyn Reidy, CEO of Simon & Schuster. “His style is instantly recognizable to even the most casual observer, a triumph of business savvy and aesthetic sensibility that is unmatched anywhere. We are delighted to have the opportunity to bring his fascinating story to readers worldwide.”

Jonathan Karp, Simon & Schuster’s publisher, said: “How Ralph Lauren’s business became the epitome of American style is one of the great cultural stories of our time. We are honored that he has chosen Simon & Schuster as his publisher. We expect this to be one of the most avidly read books of the year.”

World rights were acquired by Priscilla Painton, Vice President and Executive Editor at Simon & Schuster, through Lauren’s outside counsel, Robert B. Barnett of Williams & Connolly. Lauren began conversations with Painton four years ago about telling his story of rising from the Bronx to become one of the world’s most admired and well-known businessmen with a brand that is enduring and recognized everywhere. Lauren has given few in-depth interviews in his long career and decided to open up about his extraordinary life in time to celebrate his company’s 50th anniversary next year.