TWENTY MINUTES IS THE NEW HOUR

A practical guide helping women reimagine their relationship with time and gain hours back in their day.

Are you guilty of saying yes to everything, spending far too long rereading that email before clicking send, putting off tasks for fear of not being perfect enough, dedicating more time than necessary to an activity or meeting? These habits all fall into what Fran Hauser , author of THE MYTH OF THE NICE GIRL , calls "The 4 P's"People-Pleasing, Perfectionism, Procrastination, and (time) Paddingand they are inadvertently impacting your relationship with time. When it comes to time management, women face different obstacles than men, causing them to be more burned out than ever before. But prevailing productivity wisdom to "get shit done" doesn't work for them. Why? Because these hacks and tools were designed for and by men. Women and men are both burned outbut for different reasons. And just like women need medication designed for female biology, so too they need time management advice tailored to unique female challenges, like people pleasing, perfectionism, and overthinking.

In TWENTY MINUTES IS THE NEW HOUR, Fran reveals a new, women-centric mindset to escape the burnout trap and explains how to determine what deserves a "no" (the To Don't List), what is worth deep work and where a 20-minute job will suffice. She shares sticky tricks for shaving off those extra 40 minutes in the most pernicious areas of personal and professional life: email, meetings, networking, content, and personal branding. With memorable takeaways like "the 20 minute meeting" and "never read an email twice," readers can reclaim their energy and redirect focus on what really matters.

Whether at Google, the Her Conference, Pepsi, PwC (or any one of her 200+ speaking engagements), Fran's message is already resonating with a growing audience of ambitious women. TWENTY MINUTES IS THE NEW HOUR will forever alter the conversation on how women can thrive in a productivity culture designed for men.

Fran Hauser is a leading career expert and vocal champion of women in the workplace, the owner of Bedford Books in Bedford, NY, and the author of The Myth of the Nice Girl. She has spoken at over 200 organizations, including Meta, Google, Unilever, Blackrock, NPR, Mastercard, and The Conference for Women. Fran's insights have appeared in media outlets including Fortune, CNBC, Fast Company, Elle, Refinery29, and Business Insider. Author Site: https://www.franhauser.com/

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