THE TECHNOLOGY WE ARE

T oday stating that we live immersed in technology seems almost

banal. But do we really know what we are talking about when we

are talking about (or thinking of) the smartphone, Apple TV and the

computer? Through a close-knit dialogue between the strictest cognitive

sciences and the studies by Marshall McLuhan, but also the cyborg

movement, TV series and the cinema, psychedelic substances and

bioelectricity, Francesco Parisi offers an original reading of a word that

is so common that it has been emptied of meaning. Technology is not

only something we use, but it is something we are, an essential and

constitutive process of our being in the world and the history of our

evolution. In addition, technologies produce boomerang effects on man

that modify the starting conditions; we are always creating new

technologies because we are the ones being continuously renewed.