THE REVENUE ACCELERATION PLAYBOOK. CREATING AN AUTHENTIC BUYER JOURNEY ACROSS SALES, MARKETING, AND CUSTOMER SUCCESS

Want to accelerate your revenue? Stop product-driven selling; start having authentic conversations.

Want to accelerate your revenue? Stop product-driven selling; start having authentic conversations.
Today's buyers are overloaded with sales pitches from websites, peer reviews, social media, and email—and they've learned to tune it all out. Product-centered pitching just doesn't work anymore. Buyers don't want to hear about your product's features—they want to know how it can solve their problems or help them reach their goals.
In THE REVENUE ACCELERATION PLAYBOOK, sales and marketing expert Brent Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members, and everyone in between, this is your guide to building a high-growth organization, from the sales floor to the executive suite.
BRENT KELTNER, PhD, is President of Winalytics LLC and created Winalytics' revenue acceleration and sales growth methodology. Winalytics works with growth-stage to enterprise customers in a range of industries, including the education, human capital, SaaS, business operations, retail, and marketing communications sectors. Before starting Winalytics, Brent was a revenue leader in both early-stage and enterprise companies where he successfully scaled growth.