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Liepman Literary Agency
Marc Koralnik |
| Original language | |
| English | |
THE REINVENTIONIST MINDSET
Learning to Love Change, and the Human How of Doing it Brilliantly
THE REINVENTIONIST MINDSET is a unique, human-centric approach to transformation, a how-to for those on a journey to their most powerfuland keenly aware the time to move is now.
Change is everywhere and coming for us fast. This isn't breaking news. Yet despite knowing thisseeing the impact on our businesses and livelihoodsour human instinct is to resist. Instead of choosing change, we choose the status quo and ride it off a cliff.
It needn't be this way. What if we could see change as good?
Raised in a time of civil disruptionhimself transformed from designer to executive and ultimately ReinventionistJackman has catalyzed some of the most remarkable transformations of the twenty-first century. In this book, Jackman gives readers the rare opportunity to go behind the scenes and learn the human how of kick-starting growth and relevance:
Dave & Busters, from down and nearly out to spectacular IPO; the surprising reinvention of a New York institution, what Bloomberg Businessweek called Duane Reade's Miracle Makeover; Flow Water, a bold new take on a tired category; and the exciting reemergence of Staples. Jackman reveals the secret sauce of successful reinventions alongside analyses of transformations that failed.
Joe Jackman is the CEO of Jackman Reinvents, the world's first and foremost reinvention company. An advisor to consumer brands, retailers, B2B companies, and private equity partners for more thirty years, Jackman has proven invaluable to leaders intent on sharpening strategy and orchestrating insight-led reinventions of their businesses.
Throughout his career as strategist, creative director, marketer, and Reinventionist, he has helped companies create the most powerful and relevant versions of their brands and businesses in record time; he is widely considered to be the leading expert on rapid reinvention. Jackman lives in Toronto, Canada; works across North America; and lectures around the globe.
It needn't be this way. What if we could see change as good?
Raised in a time of civil disruptionhimself transformed from designer to executive and ultimately ReinventionistJackman has catalyzed some of the most remarkable transformations of the twenty-first century. In this book, Jackman gives readers the rare opportunity to go behind the scenes and learn the human how of kick-starting growth and relevance:
Dave & Busters, from down and nearly out to spectacular IPO; the surprising reinvention of a New York institution, what Bloomberg Businessweek called Duane Reade's Miracle Makeover; Flow Water, a bold new take on a tired category; and the exciting reemergence of Staples. Jackman reveals the secret sauce of successful reinventions alongside analyses of transformations that failed.
Joe Jackman is the CEO of Jackman Reinvents, the world's first and foremost reinvention company. An advisor to consumer brands, retailers, B2B companies, and private equity partners for more thirty years, Jackman has proven invaluable to leaders intent on sharpening strategy and orchestrating insight-led reinventions of their businesses.
Throughout his career as strategist, creative director, marketer, and Reinventionist, he has helped companies create the most powerful and relevant versions of their brands and businesses in record time; he is widely considered to be the leading expert on rapid reinvention. Jackman lives in Toronto, Canada; works across North America; and lectures around the globe.
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Book
Published 2020-01-01 by Page Two Books |