THE POWER OF MOMENTS

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us - and change us and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why "we feel most comfortable when things are certain, but we feel most alive when they're not." And why our most cherished memories are clustered into a brief period during our youth.

Many of the defining moments in our lives are the result of accident or luckbut why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Chip Heath and Dan Heath have consulted with organizations such as Nike, Microsoft, and the US Navy. Chip's research has appeared in Scientific American, The Financial Times, The Washington Post, Business Week, Psychology Today, and Vanity Fair. Their business column appears monthly in Fast Company magazine. Chip is a professor at the Graduate School of Business at Stanford University, and Dan is senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship.