THE POWER BOOK

Power is a loaded word. It shouldn't be. It's the currency we trade in today and we all need it.

Power can be benevolent. Power can be gentle. You can still get exactly what you want without resorting to backstabbing moves. In this book Rose Herceg shows you how you can have power without having to sell your soul to the devil. Knowing how it works, how to get to it and how to use it can make life much easier. From power in relationships to power in families to power in society to power in the workplace, The Power Book will teach you how to be a more powerful person and how to use that power wisely. Entrepreneur, strategist and author Rose Herceg co-founded Pophouse, specialising in social forecasting, market research and business strategy in 1998. Until recently, Rose was strategy director of the STW Group, working across 70 companies on strategy, social forecasting, trends analysis and innovation. She is also the author of two books, The 7 Myths and 7 Realities of Generation X and Ideas Generation, a toolkit for people looking to create and sell their own ideas. Rose currently writes for Crikey's Power Index website.