THE PERFECT SENSE

The Department of Defence of the United States has been working for

years on a weapon of attack (but not fatal) based on odours that

can create panic. In 2018 Global Industry Analysts estimated at $45

billion the annual turnover of the fragrance industry. In short, what

revolves around our noses is apparently a serious matter. But how does

this sense of ours, which is so refined and complex and instinctive and

emotional at the same time, work? How do odours influence our

everyday lives? Why do we have two nostrils? Is it true that more than

10,000 different odours can be smelt? What is olfactory marketing?

Will digital odours exist one day? From scientific research to lots of

odd facts, Anna D’Errico takes us on a journey to discover the talents

of the human nose, describing qualities that are little known and

debunking some myths such as the idea that man has a little developed

sense of smell.