THE ONLY WAY TO WIN

New book by New York Times bestselling author Jim Loehr, who counters society’s promise that great achievements will bring lasting happiness and fulfillment, and instead shows readers how to re-purpose achievement by focusing on character development in a way that becomes a total game-changer.

A world-renowned performance psychologist and co-founder of the Human Performance Institute, Dr. Jim Loehr has spent his career working with high achievers in business and sports, ranging from CEOs, to Hostage Rescue Teams, military Special Forces, and sports stars including 16 world number one ranked athletes, Olympic gold medalists, NFL Pro Bowlers, and many more. Based on his years of experience with these clients, THE ONLY WAY TO WIN explores a surprising discontent Loehr has found at the heart of people who, to everyone else, seem very successful—and it begins with some dangerous expectations we have about success itself, that “Great achievements will bring lasting happiness and fulfillment.” The problem with these well-intentioned promises, ones we have all believed in for most of our lives, is that they are false and too often result in profound emptiness and even addiction. Society’s formula for success in life is the pursuit of more money, fame, power, status, material possessions and beauty. This book will powerfully demonstrate that fulfillment in life requires a complete re-purposing of achievement, one where its value is tied not just to external markers of success, but also to character-based growth in areas such as integrity, honesty, gratefulness, humility, optimism and compassion. In other words, more important than the achievement itself is who you are becoming as a consequence of the chase. A fascinating, provocative read filled with relatable stories from Jim's high-performing clients, it will serve as a powerful wake-up call to the reader. Business leaders, employees, teachers, coaches, and anyone looking to change their life will find real value in this compelling, practical, and hopeful book.