THE NETFLIX EFFECT

A definitive chronicle of Netflix's rise, from its origins as a start-up DVD rental business to taking on the biggest players in Hollywood.

The book follows the company's rise to its streaming dominance, global expansion, and original programming. It includes revelatory new information about the people, deals, and gambles that have forever changed the face of Hollywood and how the entertainment industry works, marking one of the greatest disruption stories in the history of American business.

Lucas Shaw is a prominent Bloomberg journalist based in Los Angeles, will write a definitive chronicle of Netflix's rise, from its origins as a start-up DVD rental business to taking on the biggest players in Hollywood, through its streaming dominance, global expansion, and original programming, including revelatory new information about the people, deals, and gambles that have forever changed the face of Hollywood and how the entertainment industry works, marking one of the greatest disruption stories in the history of American business.