THE MOTIVATION CODE

From the author of Die Empty and The Accidental Creative comes a new framework for understanding what motivates people and why.

What drives us to unleash our best work? And how do we tap into that drive to get superior results with our coworkers, direct reports, and clients? As Todd Henry reveals in this illuminating book, drawing on interviews with over 100,000 working professionals, the answer is not one-size-fits-all. Some people are energized by a race against the clock, while others put in extra effort only when they feel part of a team. For still others, nothing is as motivating as the possibility of public recognition.

Henry shows, in fact, that there are six unique motivational archetypes, each with its own tells and needs.
- The Visionary strives to make her mark on the world by building an ideal future, even when others may not see as far ahead.
- The Achiever relishes a finished product and must conquer whatever obstacle comes his way, no matter how difficult or time-consuming.
- The Team Player values being part of a group and will go to great lengths to achieve unity and enhance collaboration.
- The Learner is obsessed with mastering new skills and showing off what she knows--which is often a lot.
- The Optimizer thrives when systems and processes are running smoothly and finds great satisfaction when things are done the "right way."
- The Key Contributor shines at the center of the action, especially when others can recognize the value of his work.

THE MOTIVATION CODE teaches us to decode our motivational type so we can structure projects, have conversations, make decisions, and even choose career paths to amp up engagement and achieve fulfillment. Once we know how to activate our inner drivers, we can transform the work we do into the work we love.

Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He speaks and consults across dozens of industries on creativity, leadership, and passion for work. His work has been featured in Fast Company, CNN, Forbes, Harvard Business Review, and Inc. He is the author of four books, which have been translated into more than a dozen languages, and the longtime host of "The Accidental Creative" podcast.