| Vendor | |
|---|---|
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Fritz Agency
Christian Dittus |
| Original language | |
| English | |
THE MAGIC CUP
A Business Parable About a Leader, a Team, and the Power of Putting People and Values First
We all love the fairy tales we grew up on, creating a world in which good always wins over evil, where those whose hearts are true and who do the right thing come out on top. But grown-up competition for success is rough, even cutthroat, and we've often heard that nice guys finish last. Not according to Howard Behar, whose career as one of the three leaders who built the Starbucks organization most definitely proves that nice guys finish first. In THE MAGIC CUP, Behar spins an engaging corporate tale to teach us exactly how we can do the same thing.
The story revolves around Vince Steadfast, the newly named CEO of imaginary manufacturer Verity Glassworks, which has fallen on difficult times. Vince is hired to help the once iconic company return to its glory days, and he brings with him a parting gift from his mentor and former boss: a stunning crystal coffee cup from Verity's halcyon days. The cup turns out to be magictrulyand helps him come to understand and reinvigorate the values that Verity has misplaced along the way.
As Vince and his new team make their way to (and through) many challenges, including the aptly named Worthy Way, Perilous Passage, and Arduous Stair, the cup fills with a gold elixir and the universal truths that they learn to embracesuch as Responsibility, Forgiveness, and Couragemagically become engraved in the glass.
In the tradition of great parable writers throughout history, Behar quickly involves us in an engrossing fantasy, continually challenging us to compare each situation with our own real-life experiences. The story of THE MAGIC CUP helps each of us discover that only by acting on sound moral principles can we fill our own cups with the personal and professional success and satisfaction we seek.
Howard Behar is a renowned business leader, author, speaker, and mentor. For twenty-one years he led Starbucks's domestic business as President of Starbucks North America, and he became the founding President of Starbucks International. During his tenure, he participated in the growth of the company from only 28 stores to over 15,000 stores spanning five continents.
The story revolves around Vince Steadfast, the newly named CEO of imaginary manufacturer Verity Glassworks, which has fallen on difficult times. Vince is hired to help the once iconic company return to its glory days, and he brings with him a parting gift from his mentor and former boss: a stunning crystal coffee cup from Verity's halcyon days. The cup turns out to be magictrulyand helps him come to understand and reinvigorate the values that Verity has misplaced along the way.
As Vince and his new team make their way to (and through) many challenges, including the aptly named Worthy Way, Perilous Passage, and Arduous Stair, the cup fills with a gold elixir and the universal truths that they learn to embracesuch as Responsibility, Forgiveness, and Couragemagically become engraved in the glass.
In the tradition of great parable writers throughout history, Behar quickly involves us in an engrossing fantasy, continually challenging us to compare each situation with our own real-life experiences. The story of THE MAGIC CUP helps each of us discover that only by acting on sound moral principles can we fill our own cups with the personal and professional success and satisfaction we seek.
Howard Behar is a renowned business leader, author, speaker, and mentor. For twenty-one years he led Starbucks's domestic business as President of Starbucks North America, and he became the founding President of Starbucks International. During his tenure, he participated in the growth of the company from only 28 stores to over 15,000 stores spanning five continents.
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Book
Published 2016-03-01 by Center Street (Grand Central) |