THE LOYALTY LEAP

How willing are you to offer your personal information to a big company? What about letting them send you emails and promotional messages? Most consumers no longer trust companies like they used to. So how then has Bryan Pearson convinced 99.99% of his 10 million customers in LoyaltyOne's AIR MILES Rewards Program to willingly share their personal information?

Most consumers no longer trust companies like they used to. So how then has Bryan Pearson, CEO and president of LoyaltyOne Inc. and President of Loyalty services at ADS Alliance Data Systems, Inc, convinced 99.99% of his 10 million customers in LoyaltyOne's AIR MILES Rewards Program to willingly share their personal information? Companies often make the mistake of assuming that consumers trust an abstract brand when in fact the opposite is true; the true face of an organization is the human behind the counter or on the other end of the phone. Improving those interactions is the key to developing strong, long-term customer relationships. This book shows readers how to build the unwavering consumer loyalty needed for a subsequent long-term relationship and how to do so without infringing on the privacy of their consumers. Adjusting to the 'new normal' of today's marketplace wherein consumers determinedly protect their privacy while demanding their specific needs be addressed might look daunting, but Bryan Pearson shows that it really is possible.

Bryan Pearson is CEO and president of LoyaltyOne Inc. and serves as President of Loyalty services at ADS Alliance Data Systems, Inc. He leads all of the enterprises organized by Alliance Data under the LoyaltyOne umbrella: LoyaltyOne Consulting, the AIRMILES Reward Program, COLLOQUY, Direct Antidote and Precima. He regularly speaks at industry events around the globe and is a highly regarded expert on enterprise loyalty, retail marketing, coalition marketing and customer relationship management.