| Vendor | |
|---|---|
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Fritz Agency
Christian Dittus |
| Original language | |
| English | |
| Weblink | |
| http://www.ericmcluhan.com | |
THE LOST TETRADS OF MARSHALL MCLUHAN
Marshall McLuhan was the visionary theorist best known for coining the phrase the medium is the message. His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others.
Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual codealmost a cross between hieroglyphics and poetrythat he called the tetrads. This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the lost tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.
DIE VERLORENEN TETRADEN
Gesetze der Innovation
Deutsch von Mehmet Yuecel
[ TPB Turia + Kant 02/2021]
Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual codealmost a cross between hieroglyphics and poetrythat he called the tetrads. This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the lost tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.
DIE VERLORENEN TETRADEN
Gesetze der Innovation
Deutsch von Mehmet Yuecel
[ TPB Turia + Kant 02/2021]
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Book
Published 2017-09-01 by OR Books |