THE LAZY GENIUS WAY

Be productive without sacrificing peace of mind using Lazy Genius principles that help you focus on what really matters and let go of what doesn't.

If you need a comprehensive strategy for a meaningful life but are tired of reading stacks of self-help books, here is an easy way that actually works. No more cobbling together life hacks and productivity strategies from dozens of authors and still feeling tired. The struggle is real, but it doesn't have to be in charge.
With wisdom and wit, the host of The Lazy Genius Podcast, Kendra Adachi, shows you that it's not about doing more or doing less; it's about doing what matters to you. In this book, she offers thirteen principles that are both practical and purposeful, like a Swiss army knife for how to be a person. Use them in combination to "lazy genius" anything, from laundry and meal plans to making friends and napping without guilt. It's possible to be soulful and efficient at the same time, and this book is the blueprint.
The Lazy Genius Way isn't a new list of things to do; it's a new way to see. These Lazy Genius principles--such as Decide Once, Start Small, Ask the Magic Question, and more--offer a better way to approach your time, relationships, and piles of mail, no matter your personality or life stage. Be who you already are, just with a better set of tools.

PAPER-OVER-BOARD HARDCOVER: In staying true to a Lazy Genius mindset, there's no paper jacket cover to rip or lose.
AUTHOR PLATFORM: The author's Lazy Genius Podcast (started in 2016) has over 4 million downloads; the Lazy Genius Collective website (started in 2015) has 500k annual visitors; and the author has 51k Instagram followers. She maintains an email list of 32.5k.
ADDRESSES CURRENT TENSION: Today's women receive mixed messages about living life to their fullest potential and resting from their busyness, leaving them feeling overwhelmed and directionless. This book engages readers in the tension of living well as a regular person, rather than trying to mimic someone else's life.
PRACTICAL RESOURCE:Offers practical tools to change how the reader thinks and concrete tips to efficiently and soulfully help her get things done.
FOREWORD BY EMILY P. FREEMAN: Emily is a writer, podcast host, and spiritual mentor. She is the bestselling author of Simply Tuesday: Small-Moment Living in a Fast-Moving World and The Next Right Thing: A Simple, Soulful Practice for Making Life Decisions. Instagram: 73.6k; Twitter: 21.5k; Facebook: 19k

TARGET CONSUMER:
...Listeners to the 3.5 million downloads of the author's The Lazy Genius podcast
...The 500k annual visitors to the author's Lazy Genius Collective website
...The 45k Instagram followers (doubled between 2018 and 2019) and 32.5k email subscribers of The Lazy Genius Collective
...Fans of The Feel Good Effect Podcast, Real Simple magazine, Greg McKeown's Essentialism, Charles Duhigg's The Power of Habit, and Emily P. Freeman's Simply Tuesdays
...Working mothers--particularly millennial moms--looking for a fresh take on.balance in their day who will welcome this resource that releases just in time for.the craziness of back-to-school time
...Stay-at-home mothers of little ones who are looking to maximize their time
...Women seeking rest from the busyness of life

Author Bio: Kendra Adachi went to college to become a high school English teacher but instead became The Lazy Genius, passionately and candidly sharing how to stop doing it all for the sake of doing what matters. Her work includes hosting The Lazy Genius Podcast, cooking dinner on Instagram, and convincing her three young kids that talking into the phone is Mommy's job. She and her husband love raising their family in the same North Carolina city they both grew up in.