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Mohrbooks Literary Agency
Sebastian Ritscher
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English
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THE KEYS

DJ Khaled

They Don't Want You to Read this Book

From the hip-hop impresario and social media guru DJ Khaled, a motivational collection of his "keys" to success.
DJ KHALED is a music industry mogul, executive, mega producer and recording artist who has made dozens of chart-topping records with artists such as Kanye West, Jay Z, Drake, Chris Brown, Ludacris, and more. The creator of one of the most globally viewed Snapchat accounts, Khaled has nearly 6 million Snapchat followers, 3.1 million Instagram followers, and 2.8 million Twitter followers.
DJ KHALED is a music industry mogul, executive, mega producer and recording artist who has made dozens of chart-topping records with artists such as Kanye West, Jay Z, Drake, Chris Brown, Ludacris, and more. The creator of one of the most globally viewed Snapchat accounts, Khaled has nearly 6 million Snapchat followers, 3.1 million Instagram followers, and 2.8 million Twitter followers.

You may not know who DJ Khaled is, but I guarantee that someone in your circle does:
· DJ Khaled is the world’s first true SnapChat star, with over 6 MILLION followers.
· He also has amassed 3.2 million Instagram followers, and 2.81 Facebook followers.
· He’s a music producer, who works with the likes of Jay-Z, Drake, and more.
· His music videos for "Hold You Down" and "It Ain't Over Til It's Over" have garnered over 163M and 1.29M views respectively onYouTube.
· And he has his own clothing line.
· And he toured with Beyoncé on her Formation tour.

DJ Khaled has gained this huge following because of his motivational messages. He is full of positivity, leading the charge with his “keys:” his uniquely phrased wisdom, which is marked with the key emoji in his posts. He uses terms like #blessup, and tells his followers everything that “they” don’t want you to know. “They” don’t want you to succeed. “They” don’t want you to be happy. “They” don’t want you to achieve. But DJ Khaled does, and he wants to bring us all along for the ride.

The Keys will share what DJ Khaled considers to be the major keys to success, some more intuitive ("Be honest but don't play yourself") than others ("Don't drive your jetski in the dark"), which he'll illustrate with stories from his personal experience. He'll also get into the philosophy behind some of his famous catchphrases, which have spread like wildfire despite their enigmatic nature, including "another one," "securing the bag," "special cloth alert," "bless up," and more. And throughout the book will be "Mogul Talk" sidebars featuring insight gleaned from famous friends like Jay Z, Madonna, and Jimmy Kimmel.

As DJ Khaled says, "The key is to have all the keys," and The Keys will gather them and explain them, as you ride with DJ Khaled on your journey to success.

Thus far this year, DJ Khaled has graced the covers of both Bloomberg Businessweek and Adweek and appeared on The Ellen DeGeneres Show. He is regularly covered by the likes of People, Medium, and the New York Times. As he gears up for his first album release, the coverage and excitement surrounding DJ Khaled will grow.
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Book

Published 2016-11-22 by Crown Archetype

Book

Published 2016-11-22 by Crown Archetype

Comments

UK & Commonwealth rights were sold to Transworld.