THE GO-GIVER INFLUENCER

From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people’s interests first.

THE GO-GIVER INFLUENCER is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods.

Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products—if he can negotiate terms and conditions that will protect his company’s integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors—if Angels Clothed in Fur can be persuaded to give them an exclusive deal.

At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of their mentor’s philosophy: The Five Secrets of Ultimate Influence.

The story ends in a way that surprises everyone—and with lessons we can all apply to our efforts to influence and persuade others.


Bob Burg and John David Mann together are the co-authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader. A former top sales professional, Burg is a sought-after conference speaker and the author of Adversaries into Allies. Mann is the New York Times bestselling co-author of Flash Foresight, The Red Circle, and Among Heroes.