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Christian Dittus
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English

THE DRAMA OF CELEBRITY

Sharon Marcus

A bold new account of how celebrity works
Why do so many people care so much about celebrities? Who decides who gets to be a star? What are the privileges and pleasures of fandom? Do celebrities ever deserve the outsized attention they receive?

In this fascinating and deeply researched book, Sharon Marcus challenges everything you thought you knew about our obsession with fame. Icons are not merely famous for being famous; the media alone cannot make or break stars; fans are not simply passive dupes. Instead, journalists, the public, and celebrities themselves all compete, passionately and expertly, to shape the stories we tell about celebrities and fans. The result: a high-stakes drama as endless as it is unpredictable.

Drawing on scrapbooks, personal diaries, and vintage fan mail, Marcus traces celebrity culture back to its nineteenth-century roots, when people the world over found themselves captivated by celebrity chefs, bad-boy poets, and actors such as the "divine" Sarah Bernhardt (1844-1923), as famous in her day as the Beatles in theirs. Known in her youth for sleeping in a coffin, hailed in maturity as a woman of genius, Bernhardt became a global superstar thanks to savvy engagement with her era's most innovative media and technologies: the popular press, commercial photography, and speedy new forms of travel.

Whether you love celebrity culture or hate it, The Drama of Celebrity will change how you think about one of the most important phenomena of modern times.

Sharon Marcus is the Orlando Harriman Professor of English and Comparative Literature at Columbia University.
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Published 2019-06-01 by Princeton University Press

Comments

Fame and the famous are put in perspective in this insightful and often entertaining take on celebrity...The author's heavily researched observations (notes and bibliography total more than 75 pages) both divert and provoke...The linchpin of the author's study is French stage actress Sarah Bernhardt, a master of self-promotion. To the shelves of works about Bernhardt, Marcus brings a singular take—richly illustrated throughout by reproduced drawings, paintings, and photographs—that fascinates as it explains her concepts of celebrity. She also makes it clear that the idea of fandom existed long before the E! network, People, and other media thrived on it. Marcus effectively breaks down her broad topic into considerations of intimacy, sensation, imitation, and other elements she sees as components of her subject. In one of the book's most impressive discussions, the author defines what some consider undefinable: She suggests that star quality can be defined not as some vague interior quality but rather something concrete that results from ‘arresting facial expressions, vocal acrobatics, and extravagant, riveting body movements.' Marcus ably shows why and how celebrities are not like you and me.