THE DIGITAL TRANSFORMATION PLAYBOOK

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, THE DIGITAL TRANSFORMATION PLAYBOOK shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy?customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models?and how to integrate these into your existing business and organization. Rogers illustrates every strategy with real-world case studies, from Google to GE, from Airbnb to the New York Times.

David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries.

DIGITALE TRANSFORMATION. DAS PLAYBOOK
Wie Sie Ihr Unternehmen erfolgreich in das
digitale Zeitalter Fuehren und die digitale
Disruption meistern
Deutsch von Kathrin Lichtenberg
[PB mitp 07/17]