THE COOL IMPOSSIBLE

The first book from Eric Orton, Chris McDougall’s personal running coach, which builds on his decades of professional coaching techniques as well as his experience with the Tarahumara tribe before the publication of BORN TO RUN.

In THE COOL IMPOSSIBLE he focuses on the concept that through fitness, awareness and commitment we can all take our running and our lives wherever we want. Instead of focusing solely on the barefoot running fad, simply losing weight or surviving an upcoming marathon Orton encourages the runner to look beyond those shortsighted goals to the “cool impossible,” the mindset that anything is possible. He teaches readers how to apply barefoot running or natural running correctly, without injury, to make it beneficial to the entire body. You won’t only lose weight and be able to survive a marathon; you’ll be motivated to push your body to unseen limits. For Eric, this is a chance to instruct and inspire. For the running reader, it is a chance to make amazing new strides with the premier coach in the world of natural running. Stemming from the success of BORN TO RUN, this book shares Orton’s transformation from an asthmatic child to an inspiring running coach and details the knowledge that he has gained from the Tarahumara tribe on understanding the body and the healthiest and most sustainable ways to train. Orton's website runningwitheric.com has an expanding membership of active participants, all of whom are eager to learn from Orton and to share their training experiences going forward. His experiences with the Tarahumara and his study of the biomechanics of running have led Orton to the cutting edge of the sport and made him the go-to guy for athletes everywhere. With this book, Eric will be able to take his unmatched coaching skills and his vision of the Cool Impossible to thousands more eager runners across the world. Co-written with Richard O’Brien, senior editor at Sports Illustrated