THE BIG FAT TRUTH

This book isn't about weight loss; it's about life gain. JD is the ultimate coach. He encourages, believes, motivates, and, above all, loves those who don't love themselves.

THE BIG FAT TRUTH will make you uncomfortable, and it should. If you do not cry and sweat a little when you read this book, and feel uneasy and a little excited at the same time, you did not dig deep enough. Being comfortable is keeping you right where you are today: unhappy, unmotivated and sitting on the sidelines. Being uncomfortable is where the JD magic really starts. JD sees a much bigger brighter future for you. This book will not only help you see it, too, but it will help you believe you can get there. So if you are ready to stop playing the blame game, get rid of the victim mentality, and stop looking for a magic bullet for your weight problems . . . if you are ready to be your own hero and do the work as the star of your own TV show, the THE BIG FAT TRUTH is absolutely the right book for you. THE BIG FAT TRUTH is a no-holds-barred, tough-love guide to dealing with your emotional issues and changing your mindset in order to finally lose weight, from the creator of weight loss reality TV, including "The Biggest Loser" and "Extreme Weight Loss.” Every fat person (yes, “fat person”—there is no sugarcoating here) knows that you need to move more and eat less to shed pounds. Not exactly rocket science. Yet that simple formula doesn’t get to the root of what makes someone top out at 500 pounds, or sometimes just carry an extra fifty. The missing link in transformative weight loss is mental and emotional fortitude. Mining the same problem-solving and motivational skills JD has used so successfully with reality show contestants, THE BIG FAT TRUTH gets readers to address the real reasons they’re overweight (and nobody gets away with saying it’s because they love food). With his combination of enthusiasm, empathy, no-holds-barred style, and master story-telling abilities, JD helps them unearth and tackle the unresolved issues they’ve buried under the French fries and chocolate chip cookies. No one knows more about the power of the mind than JD Roth, who as the number one producer of TV weight loss shows has helped countless overweight people change their bodies—and lives—for the better. Viewers of "Extreme Weight Loss," "The Biggest Loser," "The Revolution" and other transformational shows have seen the “technicians”—the trainers, the nutritionists, the doctors, and other health pros who appear on-screen—but they’ve never seen the heart and soul behind these amazing makeovers. That would be JD, whose production company not only created weight loss television, but who has produced more episodes in the genre than all other producers combined. He’s the behind-the-scenes wizard who gets inside the heads of the shows’ participants, encouraging, persuading, prodding, and inspiring them to succeed. Intimately involved in casting the shows’ contestants, then seeing them through the weight loss process, he’s the guy whose picture they tape onto their elliptical trainers and angrily scream at each night—then hug out of gratitude the next morning. He’s the guy who holds them when they cry and the one who tells them they need to get back on the treadmill even though they’re crying. JD is the shows’ tough-love dad—love being the operative word. Because it’s not just TV to JD; he’s on a mission to change people’s lives. Presented in three parts, THE BIG FAT TRUTH includes short straight-to-the-point chapters that help readers identify their real issues, create their own reality show, and then shake up their lives to do the impossible. Included throughout are inspiring stories, advice, and before-and-after photos from people JD has helped to lose weight (both on camera and off), along with quick tips for how to stay accountable and a 30-day plan for putting this advice into action. JD Roth is one of television’s most prolific and compelling producers of transformational reality TV. As CEO of 3Ball Television, JD is executive producer of ABC’s hit series Extreme Weight Loss (formerly titled Extreme Makeover: Weight Loss Edition). He also created and produced The Biggest Loser, The Revolution, and I Used to Be Fat, among many other television series. JD also served as the host of Fun House, Endurance, and others.