Vendor
	Mohrbooks Literary Agency Sebastian Ritscher
Original language
English
Weblink
https://www.stephaniemcneal.com/

SWIPE UP FOR MORE!

Stephanie McNeal

Inside the Unfiltered Lives of Influencers

An unfiltered, colorful romp through the world of social media influencers that exposes the multi-billion dollar industry of content creation.

If you're anything like journalist Stephanie McNeal - aka, a millennial woman - you spend hours every day indulging in Instagram's infinite scroll. The influencers on the platform aren't just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we look to the most?

Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of influencers. Given unprecedented access to three major influencers - fashion and lifestyle juggernaut Caitlin Covington of Southern Curls and Pearls, runner and advocate Mirna Valerio, and OG "mommy blogger" Shannon Bird - SWIPE UP FOR MORE is based on three years of fly-on-the-wall reporting as these women build their empires, struggle with the haters and snarkers, fight for creative control from the tech platforms that enable their businesses, parent in public, and try to look good while doing it.

Along the way, McNeal answers burning questions, like: What is it like to work for a popular influencer? What do they do with all the free swag? How do brand partnerships work? And how much money do they really make?

Irresistible, juicy, and voyeuristic, SWIPE UP FOR MORE! reveals all about the women some love to hate (and many actually, secretly, genuinely love).

Stephanie McNeal is a senior culture reporter for BuzzFeedNews. She is an alumna of the University of Southern California's Annenberg School of Communication and Journalism, where she received her B.A. in Broadcast and Digital Journalism with a double major in International Relations.

Available products
Book Published 2023-06-06 by Portfolio
Book Published 2023-06-06 by Portfolio

Comments

An entertaining inquiry into the not-so-secret lives of social media celebrities... a revealing look behind the selfie camera.

A sharp, concise and often juicy look at one of the fastest growing industries in the world. McNeal is at the top of her reporting game with this definitive chronicle of this new breed of celebrity.

Influencing has become a massive, powerful industry, and this book explains how it happened... McNeal has the experience, understanding, and insight to explain the influencer industry and the impact it has on society.

Swipe Up for More! is very funny and very smart, propelled by a relatable, sick curiosity about those who encountered their wildest dreams and their weirdest nightmares when they decided to stake their claims on Instagram.

I couldn't put this book down. It's an incredibly fun read, but it's also the most accurate, raw, and honest representation of influencer culture out there. If you've ever wondered what being an influencer is really like, you'll get your answers in this book.

In Swipe Up for More!, Stephanie McNeal delivers the missing piece of the multibillion-dollar influencer economy story: she paints the women who work in the market with exacting brushstrokes and gives their lives the nuance they deserve.

A fascinating, immensely readable journey into the world of influencers that shows us the reality of lives built on #spon. This book is the juicy deep dive that anyone who's ever clicked on an influencer's affiliate link has been waiting for.

I couldn't stop reading this. It is so compelling, so fascinating, so fair in a way that most people find impossible to be with influencers. Swipe Up for More! portrays the influencer world with such intimacy and rigor that even the most skeptical reader will be awed and intrigued by the impact of this industry. It reads like an incredibly entertaining and engrossing conversation with a chronically online friend with a PhD in internet studies.