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Fritz Agency
Christian Dittus |
| Original language | |
| English | |
SURPRISE!
Embrace the Unpredictable and Engineer the Unexpected
Surprise: Embrace the Unpredictable and Engineer the Unexpected is a fascinating look at how we can handle and harness surprise in our work, relationships, and everyday lives.
Pop Quiz!
Do you prefer when:
A) Things go according to plan?
B) When the unexpected happens?
Most of us pick control and predictability. Yet research reveals a counterintuitive truth: surprise is the key that unlocks growth, innovation, and connection. It is also the secret ingredient in our best memories.
Through colorful narratives and compelling scientific findings, authors Tania Luna and Dr. LeeAnn Renninger shine a light on the world's least understood and most intriguing emotion. They reveal how shifting our perception of surprise lets us thrive in the face of uncertainty. And they show us how surprise acts as a shortcut that turns a typical product into a meaningful experience, a good idea into a viral one, awkward small talk into engaging conversation, and daily life into an adventure.
Tania Luna is a psychology instructor at Hunter College, as well as CEO of Surprise Industries, a surprise event planning company whose clients include L'Oreal, Etsy, and National Geographic. She and her company have been featured in The Wall Street Journal, Inside Edition, Entrepreneur, and elsewhere. Luna also speaks regularly on the science of surprise at conferences such as Yahoo Ignite, YPO, TED India and TEDxTeen.
LeeAnn Renninger has a PhD in Social Psychology/Urban Ethology, and has been studying how people react to surprise for several years. She is a consultant to companies such as Whole Foods, Zappos, Google, Victoria's Secret, as well as Columbia University, on how to use surprise in both business and education. Together, the authors teach a consistently sold out Surprisology class at LifeLabs New York.
Do you prefer when:
A) Things go according to plan?
B) When the unexpected happens?
Most of us pick control and predictability. Yet research reveals a counterintuitive truth: surprise is the key that unlocks growth, innovation, and connection. It is also the secret ingredient in our best memories.
Through colorful narratives and compelling scientific findings, authors Tania Luna and Dr. LeeAnn Renninger shine a light on the world's least understood and most intriguing emotion. They reveal how shifting our perception of surprise lets us thrive in the face of uncertainty. And they show us how surprise acts as a shortcut that turns a typical product into a meaningful experience, a good idea into a viral one, awkward small talk into engaging conversation, and daily life into an adventure.
Tania Luna is a psychology instructor at Hunter College, as well as CEO of Surprise Industries, a surprise event planning company whose clients include L'Oreal, Etsy, and National Geographic. She and her company have been featured in The Wall Street Journal, Inside Edition, Entrepreneur, and elsewhere. Luna also speaks regularly on the science of surprise at conferences such as Yahoo Ignite, YPO, TED India and TEDxTeen.
LeeAnn Renninger has a PhD in Social Psychology/Urban Ethology, and has been studying how people react to surprise for several years. She is a consultant to companies such as Whole Foods, Zappos, Google, Victoria's Secret, as well as Columbia University, on how to use surprise in both business and education. Together, the authors teach a consistently sold out Surprisology class at LifeLabs New York.
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Book
Published 2015-04-01 by Perigee |