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Vendor
Fritz Agency
Christian Dittus
Original language
English

SUNDRESSED

Lucianne Tonti

Natural Fibres and the Future of Fashion

Why beautiful clothes in natural fibres are the answer to fashion's climate crisis

Fashion is ready for a revolution. Many brands claim to be ‘sustainable', but they are not. Far too many clothes are produced – and in ways that harm the Earth.

The solution? Regenerative farming of natural fabrics such as cotton, wool, flax and cashmere. In this original and superbly written book, Lucianne Tonti takes readers to the farms and fashion houses that are creating a truly eco-friendly industry. She uncovers a growing hive of activity worldwide, from mulberry groves in China to cotton collectives in California, and from Mongolian goatherds to Australian sheep farmers.

If we grasp their potential, natural fabrics will revolutionise how we dress. They are durable and comfortable and can be cut to flatter all body shapes. With a designer's eye for detail and an insider's understanding of the market, Tonti shows us where our clothes come from and why it matters. Sundressed reaches out to anyone with an awareness of climate change and a love of beautiful, lasting garments. It brings us back to the wild – where true fashion is born.


Lucianne Tonti has worked in fashion in Melbourne, Sydney, London and Paris. In 2020 she launched the sustainable fashion site Prelude, as profiled in Vogue. Her writing appears in The Guardian, The Saturday Paper and Lindsay.
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Published 2022-07-01 by Black Inc.

Comments

"Even for those devoted to fashion, the ugly side of beautiful clothing is impossible to ignore. Yet the dazzling complexity in how what we wear gets made means the scope of the problem – and the way out – is difficult to fully grasp. Where many might condescend or sneer, Lucianne Tonti takes on this hard task with clear-eyed tenderness. She does not offer obvious solutions where there are none, but proposes a tapestry of possibilities for mending a broken industry. This book has a message of hope for fashion-lovers: the clothes made with the most care are also the most exquisite." —Alyx Gorman, lifestyle editor for The Guardian

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