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	Mohrbooks Literary Agency Sebastian Ritscher
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SUGARPROOF

Emily E. Ventura Michael Goran

The Hidden Dangers of Sugar that are Putting Your Child's Health at Risk and What You Can Do

Michael Goran, director of the Childhood Obesity Research Center at USC, is a thought leader in the field of childhood nutrition whose responses to the dangers of sugar use by infants and children has been widely recognized as unusually practical and courageous. SUGARPROOF is the definitive guide for parents who want to understand how sugar can be a hidden cause of their child's problems - a cause that they can do something about.

Most of us know that sugar can wreak havoc on adult bodies, but few realize how uniquely harmful it is to the growing livers, hearts, and brains of children. And the damage can begin early in life. In his research on the effects of sugar on kids' present and future health, USC Professor of Pediatrics and Program Director for Diabetes and Obesity at Children's Hospital Los Angeles Michael Goran has found that too much sugar doesn't just cause childhood obesity, it can cause health issues in kids who are not overweight too, including fatty liver disease, prediabetes, and elevated risk for eventual heart disease. And, it is a likely culprit in the behavioral, emotional, and learning problems that many children struggle with every day.

In a groundbreaking study, Goran's team conducted a detailed analysis of the sugary products that kids love and found that these yogurts, cereals, sodas, and juices often had more sugar than advertised and also contained different types of sugar than were being disclosed. Today's children are not just consuming more sugar than ever, but they are consuming sugars that are particularly harmful to them--and their parents don't even know it.

The news is dire, but there is also plenty of hope. We can prevent, address, and even in many cases reverse the effects of too much sugar. In this guide to "Sugarproof" kids, Dr. Goran and co-author Dr. Emily Ventura, an expert in nutrition education and recipe development, bust myths about the various types of sugars and sweeteners, help families identify sneaky sources of sugar in their diets, and suggest realistic, family-based solutions to reduce sugar consumption and therefore protect kids. Their unique "Sugarproof" approach teaches parents to raise informed and empowered kids who can set their own healthy limits without feeling restricted. With a 7- and 28-day challenge to help families right-size sugar in their diets, along with more than 35 recipes all without added sugars, everyone can give their children a healthy new start to life.

Dr. Michael Goran is one of the world's most widely recognized experts in childhood obesity research, with more than 30 years of experience as a researcher, mentor, and educator. He is a Professor of Preventive Medicine and Pediatrics at the University of Southern California, Keck School of Medicine. He is the founding Director of the USC Childhood Obesity Research Center and the Co-Director of the USC Diabetes and Obesity Research Institute. He holds the Dr. Robert C. and Veronica Atkins Endowed Chair in Childhood Obesity and Diabetes. He is a native of Glasgow, Scotland, and received his PhD from the University of Manchester, UK.

Dr. Emily Ventura is an experienced nutrition educator, public health advocate, writer, and cook.

Available products
Book Published 2020-09-01 by Avery
Book Published 2020-09-01 by Avery

Comments

Of all the weapons that the processed food industry has at its disposal in making its products low cost, convenient, and irresistible, sugar in some ways has been the most powerful of all. People are looking for ways to not only understand how sugar has penetrated their lives, but also for ways to correct for this, and the book is set up to attract readers on both of these fronts.

There is a huge gap in the practical issues that must be faced to tackle the added sugar epidemic in our country. Michael Goran is a leader laying out practical and meaningful strategies for parents and families that want to learn about the presence of sugar in our diets, the health effects, and clear guidelines on ways to reduce sugar intake.

Dr. Michael Goran trained as a biochemist and started out his research journey as a human physiologist. But as he realized the primacy of diet in chronic disease, he has morphed into a pediatric nutrition research powerhouse. He has helped elucidate how dietary sugar can be uniquely problematic even for babies, and how it can derail the process of healthy growth and development. His work has provided insightful understandings on how to translate research findings into effective ways for reducing sugar consumption in childhood.

I believe that this is a book that truly needs to be written. The way Michael and Emily approach the topic gives us a strong sense of their expertise in the subject and their commitment to creating a change in the way we all think about sugar.

Dr. Michael Goran is a thought leader in the field of childhood nutrition. As a researcher and a parent, I can attest to the need for his new book Sugarproof. We are facing a silent crisis of obesity among our youth, and it is often the case that parents don't realize the damage that poor nutrition has inflicted on their child until it is too late. With our overly sugared food supply, parents need the resources and knowledge to help their children get on the right track to better health. Dr. Goran gives them that in Sugarproof.

Every year obesity and diabetes rates hit new highs in America. Non-alcoholic fatty liver disease is now epidemic in America (and around the world), and the sugars we consume are the most likely cause of all of these. These sugars are hidden in virtually every processed food and constitute far and away our major dietary addiction. Even those of us who try to restrict our sugar consumption can be easily fooled by the sugars hidden in the foods we buy every day at the supermarkets. Families desperately need a guide like Sugarproof to help identify these hidden sugars in their diet and provide a thoughtful and workable guide on how to cut back to a reasonable and safe level.

There are many health advocates pointing out the dangers of sugar use by infants and children. But none of this advocacy has been as practical and courageous as that of Michael I. Goran, Ph.D. By analyzing the types and amounts of sugar actually present in the foods that our children are exposed to, he has provided us with shocking and invaluable insight. Dr. Goran's Sugarproof translates his study findings into concrete suggestions for the protective action that today's parents, teachers, and health professionals desperately need. I look forward to making this book required reading in all of my trainings and to promoting it in whatever other ways I can.

Dr. Goran is one of the nation's most highly respected researchers and authorities on childhood obesity prevention. As a physician specializing in childhood obesity for 25 years, I know that this book would make a huge contribution to parents throughout the country - so many of whom need step-by-step guidance on how to make sustainable changes in their family's nutritional health.

This book will help parents, teachers, and nutrition educators identify ways that they can help create the change we need to see in our food, food products, marketing, and communities to put a serious dent in the public health crisis that childhood obesity represents today and in the future. I am thrilled to see this work and believe strongly that it will be a game changer to move us in a different direction--from information to action.

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