| Vendor | |
|---|---|
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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
STOP MAKING SENSE
The Art of Inspiring Anybody
There are a million books that can inspire you. This one will make you inspiring. In this fun and provocative page-turner, Michael Fanuele, one of the world's most successful marketing strategists, shares The Six Skills of Inspiration.
With insights from music, politics, business, neuroscience, and a recipe for radishes, Stop Making Sense shares the creative blueprint that can unleash the inspiring leader in all of us.
Over his career as a brand strategist, Michael Fanuele has acquired a knack for helping companies move people. He has worked on brands ranging from Dos Equis to Cadillac and Arby's to Unilever, and has won more awards for effectiveness than any strategist in the industry. Most recently, he's been the Chief Creative Officer at General Mills, a role that required him to inspire a big food company of more than 40,000 to be a good food company.
Over his career as a brand strategist, Michael Fanuele has acquired a knack for helping companies move people. He has worked on brands ranging from Dos Equis to Cadillac and Arby's to Unilever, and has won more awards for effectiveness than any strategist in the industry. Most recently, he's been the Chief Creative Officer at General Mills, a role that required him to inspire a big food company of more than 40,000 to be a good food company.
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Book
Published 2019-07-09 by Post Hill |
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Book
Published 2019-07-09 by Post Hill |