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Mohrbooks Literary Agency
Sebastian Ritscher
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English
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SIMPLY SCRATCH

Laurie McNamara

120 Wholesome Homemade Recipes Made Easy

From the popular blogger behind Simply Scratch comes a debut cookbook of easy and accessible family recipes — the new bible for cooking with whole foods.
For Laurie McNamara, growing up on a farm in the country had major perks: her mother cooked with vegetables from the family garden, they collected fresh eggs from the chicken coop, and absolutely everything—from ketchup to casseroles—was made 100 percent from scratch, with whole foods. When McNamara moved away from home, though, she found herself too busy to prepare from-scratch meals, between working full time and raising two kids. Like most Americans, she relied on boxed brownie mix, canned soup, bottled dressings, and frozen dinners to make home cooking quicker and cheaper. But she soon learned that these so-called shortcuts were in fact both more expensive and light-years less healthy than simply making everything herself.

Eventually, she’d had enough and vowed to remake her kitchen into a from-scratch kitchen. Now, five years later, McNamara has helped hundreds of thousands of home cooks prepare from-scratch meals with whole-food ingredients through her blog, Simply Scratch.

McNamara’s highly anticipated debut cookbook, Simply Scratch, brings her home-cooking know-how to the nation, with 120 wholesome, tasty recipes along with stunning photography, entertaining anecdotes, and personal musings. This book offers easy recipes for delectable concoctions such as Buckwheat Pancakes, Veggie Pesto Pizza, Creamy Roasted Tomato Soup, and Fudy Chocolate Toffee-Topped Brownies.

Simply Scratch will be the must-have bible to cooking beyond the box and can. Featuring a down-to-earth approach and family recipes that use everyday ingredients, Simply Scratch proves cooking from scratch can be affordable, simple, fun, and—of course—absolutely delicious.

Laurie McNamara started her blog, Simply Scratch, in February 2010. Four years later, Simply Scratch logs more than 300,000 unique visits every month and has been featured on Good Morning America, in Woman’s World, and on Jamie Oliver’s blog, and the audience continues to grow. McNamara is also a recipe developer, taster, and food photographer; she partners with companies such as Simply Organic, Fair Trade USA, STAR Fine Foods, and The Pampered Chef to develop recipes, special blog posts, and hosted giveaways through Simply Scratch. McNamara is a member of the BlogHer network and is an active participant in the larger food blogging community. Before Simply Scratch, McNamara worked for years as an emergency unit care coordinator in her local hospital’s emergency room.
Available products
Book

Published 2015-11-17 by Avery

Book

Published 2015-11-17 by Avery

Comments

Publicity in the US: Online · 01/04/16–Honest Company–New Year Resolution giveaway promoted in newsletter and on blog · 12/21/15–CoolMomPicks–hostess gifts gift guide roundup · 12/14/15–CoolMomPicks–review · 12/10/15–Eat 2 Gather blog–Review and giveaway · 12/07/15–Life's Ambrosia blog–Review and giveaway · 12/04/15–Heart Beet Kitchen blog–Review and giveaway · 11/20/15–Platejoy.com–interview and recipes · 11/20/15–Crumbs and Chaos blog–Review and giveaway · 11/20/15–A Zesty Bite blog–Review and giveaway · 11/20/15–Rachel Cooks blog–Review · 11/19/15–Honest Company–recipes on blog through holidays · 11/19/15–The Lemon Bowl blog–Review · 11/18/15–Climbing Grier Mountain blog–Review and giveaway · 11/17/15–bakepedia.com–review with recipes · 11/17/15–mindbodygreen –review & recipes features · 11/17/15–Blogging Over Thyme blog–Review and giveaway · 11/17/15–Heart Beet Kitchen blog–Instagram post promoting the book at on sale–circ/imp: 7,400 · 11/16/15–Floating Kitchen blog–Review and giveaway · 11/16/15–Girl Versus Dough blog–Review · 11/13/15–Catholic Mom–feature with recipe · 11/09/15–Wanna Be a Country Cleaver blog–Review and giveaway · 11/06/15–PARADE.com/ community table–recipes featured for 2 wkends leading up to thanksgiving · 10/30/15–Catholic Mom–feature w/ recipe · 10/30/15–Lauren's Latest blog–Social media post · 09/10/15–Simply Scratch blog–Announcement about the book · January 2016–Completely Delicious blog–Review · November 2015–Tasty Kitchen–Blog run by Ree Drummond's sister · December 2015–Pass the Sushi blog–Review · December 2015–Table for Two blog–Review · december TK–Cute Everything blog–review · Date TK–Foodie Crush blog–Review and Q&A · December 2015–Tastebook–Banana bread recipe for a post about Christmas morning eats · December 2015–Pinch of Yum blog–Review · December TK–PS I Made This blog–DIY gift feature National Print Media · 11/02/15–Taste for Life–recipes in November issue · 11/01/15–Eating Naturally–included in fall roundup of cookbooks (with cover) · November issue–Natural Solutions Magazine–recipe & review w/ cover National TV Media · 11/04/15–QVC–feature on In the Kitchen With David Local Events · 11/22/15–KRWM–interview featured on air + podcast–WA - Seattle/Tacoma Local Media · 11/25/15–Minneapolis Star Tribune–Sunday Supper column (will run 2 Sundays with 2 diff recipes)–circ/imp: 543,633 –MN - Minneapolis/St. Paul · 11/13/15–Milwaukee Journal Sentinel–Chef Chat column interview–circ/imp: 326,262 –WI - Milwaukee · December TK–Michigan BLUE Magazine–recipe features & op-ed on cooking from scratch–MI - Michigan · 10/02/15–FOX Detroit–MI – Detroit 12/1/15 – FOX Detroit