SERIOUS EATER

Here a legendary food writer tells the story of his misadventures building, and almost losing, the business that became one of the most acclaimed food websites in the world.

In 2006, Ed Levine didn't know a bite from a byte, but he spent $100 to buy the domain name for SeriousEats.com. By the end of 2017, Serious Eats had more than ten million unique visitors a month, and Ed had become a millionaire. How did it happen? Levine was an expert on pizza, fries, burgers and all things delicious, and these passions served him well as a freelance food journalist. But in the mid-2000s, he saw what was coming: the digitalization of media. Armed with investments from his family and friends and a stubborn refusal to lose, Levine dove head-first into the lawless world of digital publishing.

This is the story of the terrifying, thrilling, and mouthwatering journey of what it really takes to "follow your passion".