Vendor
	Fritz Agency Christian Dittus
Original language
English

SEEING DIGITAL

David Moschella

A Visual Guide to the Industries, Organizations, & Careers of the 2020s

The Post-Cloud era has already begun. A powerful wave of new technologies, including machine learning, smart products, software agents, wearables, blockchains, speech/facial recognition, robotics, augmented realities, algorithms, and 5G wireless bandwidth is creating a digital world that is pervasive, embedded, aware, and autonomous. It's less a cloud of services somewhere out there, than a ubiquitous Matrix of intelligent capabilities.

Seeing Digital shows how these exciting innovations will transform the industries, organizations, and careers of the 2020s. Insight-packed chapters assess next-generation industry disruptions, the realities of machine intelligence, emerging co-creation business models, and the challenges of digital transformation, leadership, and risk. This wide-ranging book also forecasts the coming battle between Silicon Valley and China, the increasing importance of the Human Platform, the future of the Enterprise IT function, and technology's overall impact on jobs, skills, and society.

As the title suggests, Seeing Digital helps readers visualize the emerging technology landscape. Each and every page presents a compelling concept, framework, checklist, assessment or other graphical image, with the ebook optimized for today's full-color displays. Devoid of technical jargon, its provocative analysis, optimistic outlook and practical advice will challenge technology insiders, digital business enthusiasts, and the wider public alike.

David Moschella is a Research Fellow at the Leading Edge Forum where he explores the global business impact of internet technologies, with a particular focus on disruptive business models, industry restructuring, and machine intelligence. He is a well-known speaker, writer, and thought leader, and is the author of two previous books. Previously, he was head of worldwide research for IDC, the largest market analysis firm in the information technology industry.

Available products
Book Published 2018-07-01 by DXC Technology

Comments

This book is like a GPS guide to the 2020s. (Dave Vellante, CEO, SiliconANGLE Media & co-host of theCUBE)

Moschella's expert command of the industry's history is extraordinary. . . A remarkably comprehensive treatment of an ever-changing commercial landscape.

An Interview with Computer Weekly Read more...

Seeing Digital is an exceptionally well-done piece of work. It combines both an in-depth macro-economic analysis of the impact of the digital age, with all of its micro implementation challenges, while containing a number of useful frameworks to help parse the future. Not a comfortable read, but a very important one. (Professor F. Warren McFarlan, Harvard Business School)

The book forecasts the wide-ranging impact of these technologies through insight-packed chapters that assess the myths and realities of industry disruption; the necessity of machine intelligence; the importance of platform business models; the nature of the outside-in organization; the challenges of digital transformation, leadership and risk; the future of the IT organization; the coming focus on the Human Platform; and the outlook for today's increasingly high-stakes global technology competition.

Loved it. I leveraged many concepts from this book as focus areas for my leadership team. (Diane Schwarz, Chief Information Officer, Textron)

I have long been a fan of Dave's incredible talent for flagging important technology and business trends with insightful perspective. This book is the culmination of his many years of research and thought leadership. The use of graphics is simply terrific. (Patty Morrison, Executive VP and Chief Information Officer, Cardinal Health)

One part practical business & technology strategy, and one part futures and analysis. I particularly liked the chapters on machine learning, industry disruption, and the evolution of Enterprise IT. (Tim Porter, Managing Direcgtor, Madrona Venture Group)

Seeing Digital provides a unique lens via with which to successfully ride the most pervasive and disruptive change in human history. (David Guzman, CIO during multiple transformations at Alcoa, Axiom, Office Depot)

For many years, David has demonstrated an uncanny ability to not only describe the current state of IT but to accurately forecast where it's going and what enterprises need to do to adapt. Grounded in reality and free from hype, virtually every page of Seeing Digital contains an insight that will make you askwhy didn't I see that? From laying out the likely path for key technologies going forward, to showing how organizations and individuals need to take advantage of today's digital Matrix, to forecasting how this could all play out globally, Seeing Digital is a must-read book for anyone wanting to understand our technology-driven future. A great book. (Robert D. Atkinson, Ph.D. President, Information Technology and Innovation Foundation)

China: Modern Press Company (pre-empt);

A WOW' book! If you have been looking for a way to think about the Digital Revolution from an organizational, leadership and even an individual perspective -- this is your book. It is based on leading-edge field research and uniquely offers both compelling thought leadership and a practical how to approach, aided by diagnostics and visual models. Big changes, big challenges and big opportunities clearly stated in a captivating way. A wonderful book that I read through in a single day. (Professor Ed Hess, Darden Business School, University of Virginia)