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Vendor
Liepman Literary Agency
Marc Koralnik
Original language
English

RISKY STRATEGY. Understanding Risk to Improve Strategic Decisions

Jamie MacAlister

An explanation of how and why managers should be proactive in their handling of risk,
and not necessarily see it as a source of danger or threat.
What is risk? Is it danger or opportunity? Can it be managed or is it something to be embraced and tried?
When companies are developing their business strategies, risk is often mentioned in passing (and frequently misunderstood), but is rarely seen as a core part of the strategic decision-making process. This can lead to unforeseen complications, as strategy is all about making decisions that concern an uncertain future, and therefore risk should play a significant role in this process.
The handling or understanding of risk is often delegated to specialists and much of what is written about risk is, due to its complexity, inaccessible to the majority of senior managers involved in making strategic decisions. This book aims to make the consideration of risk more accessible and understandable to those managers and, in doing so, develop a common language and understanding for talking about it.
The book is based on research carried out by Ashridge Business School, as well as live case studies of the strategic decision-making process in action, which really brings the subject to life.
By drawing on key elements of both strategy and risk, this book will outline how an understanding of risk can play a critical part in decision-making and offer long-term and profitable gain to organisations.

Jamie MacAlister is a member of the faculty at Ashridge Business School, and is an experienced commercial manager, strategist, facilitator and executive coach. He specialises in risk in strategy and commercial management. Jamie has been a coach and facilitator of management teams for nearly 20 years. Previously he worked at PricewaterhouseCoopers and has held senior management roles with Procter & Gamble, Comco and RM Education.

Key Features and Highlights
Part of our new Ashridge Business School book series, which will be supported by the school and its marketing team.
This book will make some of the more complex concepts around the mathematical and psychological aspects of risk much more understandable and practically applicable to strategy development.
The author will employ action research – ie, will observe and document live cases of the strategic decisionmaking process among clients – as stories that run through the main conceptual text, to bring the subject more to life.
Includes case studies from Procter & Gamble, Apple, Intel, Nokia, Kodak and the NHS, as well as examples from the military and sporting worlds.

Table of Contents
1. Introduction: the context
2. Where strategy meets risk
3. Strategic decision making
4. The essence of risk
5. When winning is risky
6. Mitigating risk
7. Individual risk
8. Group risk
9. Corporate risk
10. Risk in information
11. Risk in relationships
12. Taking the right risk
13. Conclusion
Available products
Book

Published 2016-08-25 by Bloomsbury