QUIT

QUIT makes the case for quitting and why it's so important to be a great quitter to improve decision-making under uncertainty to achieve real success. It will help readers recognize where quitting should be celebrated and how it can become a skill that they can develop and use to enrich their lives.

Every day there are new articles about how people are quitting their jobs and otherwise reassessing what they want out of their lives as we gradually emerge from this devastating pandemic. This book's refreshing and counterintuitive reframing of quitting as an informed, positive choice rather than a failure will be welcome news for readers and will garner lots of attention.


Annie Duke is an author, corporate speaker, and consultant in the decision-making space. As a former professional poker player, she won more than $4 million in tournament poker before retiring from the game in 2012. Prior to becoming a professional player, she was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania. Duke is the co-founder of the Alliance for Decision Education, a non-profit whose mission is to improve lives by empowering students through decision skills education. She is also a member of the National Board of After-School All-Stars and the Board of Directors of the Franklin Institute. In 2020, she joined the board of the Renew Democracy Initiative. She is the author of Thinking in Bets and How to Decide.