PUP

After 25 year in entertainment, the name of Snoop Dogg's game is reinvention. Rapper, producer, entrepreneur, philantropist, teacher, TV host, actor, he has color changed to gospel. His musical "Redemption of a Dogg" toured in the US in 2018. He now turns to PUP, an inspirational novel that's a homage to his roots.

To bring this project to the world, Snoop has teamed up with acclaimed collaborator, David Ritz, whose ouvre includes dozens of autobiographies, biographies and novels for for-the-ages entertainers, amongst them Aretha Franklin, Nat King Cole, Ray Charles, B.B. King, Marvin Gaye, Etta James, Janet Jackson, Smokey Robinson, and many more.

We already know who the Dogg is, and it's time to get to know Pup. Together, Snoop and Ritz will bring him to life in the novel PUP, a story about a young man (not unlike Snoop himself), who scrapes by in tough circumstances. His cards are stacked against him, but he finds shelter in music and faith, and rises to the top of the rap world.

PUP will capture the rough and edgy atmosphere of his origins in a voice-driven narrative using Snoop's signature lyricism all packaged in an inspirational, faith-oriented way - meant to reach and inspire his millions of fans. Snoop is deeply committed to and passionate about this project and he will put his full muscle into launching it successfully. Not only does he have designs on follow up novels, but we think there is wealth of potential with this project including film and television, stage and audio projects - which the team is keen to explore.