PRIMITIVE

Marco Greenberg, president of Thunder11 - a strategic communications firm based in New York City - brings his thirty-year career experience to this provocative look at how to better understand your primal, ingrained strengths and chart your professional course accordingly.

While the term may be fraught - associated with being crude and unsophisticated - in Primitive, Greenberg outlines this characteristic as something much more profound. It's the drive that leads us to obsess over our mission. It's the instinct that lets us ignore conventions and think up new solutions to old problems. It's the force of passion and dedication that could lead to innovation, if only we know how to harness it.

Organized around 7 characteristics:
1. Relentless
2. Oppositional
3. Agnostic
4. Messianic
5. Insecure
6. Nuts
7. Gallant

Primitive teaches anyone how to unleash each trait to maximize results in work and in life.

Marco Greenberg is the president of Thunder11, a strategic communications firm based in New York City and focusing on healthcare, technology and public affairs. He's served as an adjunct professor teaching marketing at NYU, and entrepreneurship and PR at Fordham University. In addition to Entrepreneur, Greenberg contributes to a variety of publications including New York Daily News, The Good Men Project and WeWork Creator Magazine.