Vendor
	Mohrbooks Literary Agency Sebastian Ritscher
Original language
English
Categories
Society & Social Sciences

NATURE'S FORTUNE

Jonathan Adams Mark Tercek

The authors propose that it is well past time for companies to put a value on the services that nature provides - water, air, forests - and to lavish the same care and attention on them that they lavish on their other valuable assets. Indeed, the authors make the case that an investment in nature is a prudent business strategy, and one that holds out hope for a brighter environmental, not to mention economic, future.

The book is filled with examples of how companies are embracing this concept, and as I mentioned at Frankfurt, many of the cases are international. I'm attaching a list here, and also a list of the countries where the Nature Conservancy has a presence. The Nature Conservancy will be doing an extensive publicity campaign for the book.

Mark Tercek is CEO of the Nature Conservancy and former investment banker at Goldman Sachs.
Jonathan Adams is a conservation biologist and science writer.

Available products
Book Published 2013-02-01 by Basic Books
Book Published 2013-02-01 by Basic Books

Comments

In Nature's Fortune, Mark Tercek and Jonathan Adams expertly articulate the interdependence of our economy and nature's economy, and the practiced ways both can be saved in perpetuity.

According to this savvy book, both environmentalists and business executives need to understand “how nature contributes to economic and ecological well-being.”

Mark Tercek knows business and he knows the environment. We have worked together on both. This book shows us how we can bring them together to the benefit of nature and our economy.

This is a critically important book that comes at just the right moment. The business community is coming to understand the value—and the necessity—of protecting the environment. Now, the environmental community needs to talk about nature using the language of business: assets, risks, and innovation. Nature’s Fortune is the guidebook that can move environmentalism to this next level.

If ever business and nature are going to realize their full potential to grow together, it will come about from the vision and perspectives that are contained in the pages of this book. A case like this could only be made by an author who has led passionately on both sides of the equation.

A hopeful message that a sensible marriage of business and environmental interests is in the cards, which until now has mostly been trumped by?shortsightedness.

In Nature's Fortune, Mark Tercek tackles the environment with a banker's eye and an outdoorsman's heart. He makes a clear case for why protecting nature is the smartest investment we can make.