MY BEST MISTAKE

In his fascinating and meticulously researched new book, Terry O'Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people's "mistakes" led to dramatic life changes, only for them to discover new opportunities on the other shore. Other people's mistakes seemed minor, until they led to a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives.

The fear of failing often holds us back. My Best Mistake will change how you think about screwing up and will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own

TERRY O 'REILLY, the winner of hundreds of international advertising awards, is the bestselling author of The Age of Persuasion and This I Know. His highly awarded radio programs have been broadcast on CBC Radio since 2005, and his podcast has been downloaded over forty million times.

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