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Mohrbooks Literary Agency
Sebastian Ritscher |
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MIND CHANGE
How Digital Technologies Are Leaving Their Mark On Our Brains
A bold new work by leading neuroscientist Susan Greenfield, a riveting and timely look at how our ever-increasing embrace of digital technologies is changing our brains. As eye-opening as Al Gore’s An Inconvenient Truth, MIND CHANGE addresses a problem as pervasive and wide-spread as climate change -- and will forever affect how we think about our screens and our minds.
We live in a world unimaginable even a few decades ago. It's a parallel world where we can be on the move in the real world, yet always hooked into an alternative time and place. And although it's a two-dimensional world of sight and sound, it offers instant information, connected identities, and constant novelty. In this world, our screen technologies are increasingly where we work, where we unwind, where we relieve our boredom and where we learn. The subsequent transformation in how we live and think is a vitally important issue. When toddlers are given iPads, and adults spend ten hours a day staring at a screen, can we afford to assume that our brave new screen technologies are harmless tools?
Blending a wide range of scientific studies, news events, and cultural criticism with brio and verve, MIND CHANGE presents an incisive snapshot of the global ‘now.’ Greenfield examines how the dawn of the Digital Age has already altered our cultural landscape, fueled an epidemic of oversharing, and transformed how we learn, remember and spread information -- and how these innovations are changing our physical brains. The human brain is remarkably adaptive - it changes and rewires itself on a daily basis. This ability of the brain to respond to the environment it inhabits has long given us an evolutionary edge - but what happens when the environment in question rewards short-term memory, but not linear thought? No one can deny that the Digital Age has transformed our lives. In effect, we have already created a new environment. And as Greenfield shows, the human brain will adapt to this one, too - just as it has done with every other historical environment.
A warning cry, a shot across the bow, and a call to action, MIND CHANGE explores the social, cultural and physiological ramifications of our new digital lifestyle.
Baroness Susan Greenfield, CBE is a British scientist, writer, broadcaster and member of the House of Lords. An accomplished neuroscientist, she has a substantial - as well as controversial - profile in the UK, where she frequently crosses swords with the likes of Richard Dawkins and Ben Goldacre. She has published articles in The Daily Mail and The New Statesman, she appears regularly on radio and television, and she frequently gives talks to the public and private sector. Her research focuses on the impact of 21st century technologies on the mind, how the brain generates consciousness and novel approaches to neurodegenerative diseases such as Alzheimer's and Parkinson's. She is the best-selling author of The Private Life of the Brain, Tomorrow's People, ID: A Quest for Meaning in the 21st Century and the novel 2121: A Tale From The Next Century. She is Professor of Pharmacology at Oxford and a former Director of the Royal Institution of Great Britain.
Blending a wide range of scientific studies, news events, and cultural criticism with brio and verve, MIND CHANGE presents an incisive snapshot of the global ‘now.’ Greenfield examines how the dawn of the Digital Age has already altered our cultural landscape, fueled an epidemic of oversharing, and transformed how we learn, remember and spread information -- and how these innovations are changing our physical brains. The human brain is remarkably adaptive - it changes and rewires itself on a daily basis. This ability of the brain to respond to the environment it inhabits has long given us an evolutionary edge - but what happens when the environment in question rewards short-term memory, but not linear thought? No one can deny that the Digital Age has transformed our lives. In effect, we have already created a new environment. And as Greenfield shows, the human brain will adapt to this one, too - just as it has done with every other historical environment.
A warning cry, a shot across the bow, and a call to action, MIND CHANGE explores the social, cultural and physiological ramifications of our new digital lifestyle.
Baroness Susan Greenfield, CBE is a British scientist, writer, broadcaster and member of the House of Lords. An accomplished neuroscientist, she has a substantial - as well as controversial - profile in the UK, where she frequently crosses swords with the likes of Richard Dawkins and Ben Goldacre. She has published articles in The Daily Mail and The New Statesman, she appears regularly on radio and television, and she frequently gives talks to the public and private sector. Her research focuses on the impact of 21st century technologies on the mind, how the brain generates consciousness and novel approaches to neurodegenerative diseases such as Alzheimer's and Parkinson's. She is the best-selling author of The Private Life of the Brain, Tomorrow's People, ID: A Quest for Meaning in the 21st Century and the novel 2121: A Tale From The Next Century. She is Professor of Pharmacology at Oxford and a former Director of the Royal Institution of Great Britain.
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Book
Published 2015-01-01 by Random House |
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Book
Published 2015-01-01 by Random House |