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Fritz Agency
Christian Dittus
Original language
English

IS THAT A FACT?

Joe Schwarcz

Frauds, Quacks, and the Real Science of Everyday Life

An entertaining and digestible volume that demystifies science.
An entertaining and digestible volume that demystifies science.

Eat this and live to 100. Don't, and die. Today, hyperboles dominate the media, which makes parsing science from fiction an arduous task when deciding what to eat, what chemicals to avoid, and what's best for the environment. In IS THAT A FACT?, bestselling author Dr. Joe Schwarcz carefully navigates through the storm of misinformation to help us separate fact from folly and shrewdness from foolishness. Are GMOs really harmful? Or could they help developing countries? Which “miracle weight-loss foods” gained popularity through exuberant data dredging? Is BPA dangerous or just a victim of unforgiving media hype? Is organic better? Dr. Joe questions the reliability and motives of “experts” in this lighthearted but critical look at what's fact and what's plain nonsense.

Dr. Joe Schwarcz is director of McGill University's Office for Science and Society and the author of 13 bestselling books many of which have been translated into numerous languages. Well known for his informative and entertaining lectures, Dr. Schwarcz has received numerous awards for teaching and deciphering science for the public. He is the host of the radio program The Dr. Joe Show, and has appeared hundreds of times on television.
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Published 2014-05-01 by ECW Press