| Vendor | |
|---|---|
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Liepman Literary Agency
Marc Koralnik |
| Original language | |
| English | |
HOW TO WASH A CHICKEN
How to Wash a Chicken is not a book about public speaking (or chickens), it's a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives and embark on a circle of presentation success.
More often than not, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The marketing consultant, professor, and author has been giving presentations since he was eight. From presenting business updates, to project recommendations, and to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that's applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process and be able to present with more confidence and conviction than they ever had.
Tim Calkins is a marketing expert and a highly esteemed voice in marketing and advertising, and is frequently cited by the media in North America. He has been quoted in publications including Business Week, The Wall Street Journal, The New York Times, and has appeared on all major television networks. Further, the author leads two successful online business websites, Building Strong Brands, which Inc.com named as one of the Six Blogs That Can Teach You More Than an MBA, and the Kellogg Super Bowl Advertising Review, which has generated more than five billion media impressions to date.
Presentations of varying capacities are required in most sectors and positions, yet mastered by few. An easy-to-follow guide would be of interest to many of those who struggle with an activity that's inherent to the growth of their professional lives.
Tim Calkins is a business writer, a marketing consultant, a clinical professor at Northwestern University's Kellogg School Management, and the co-academic director of the Kellogg on Branding executive education program.
The marketing and advertising expert founded and leads the Kellogg Super Bowl Advertising Review, and he also manages the popular online business publication, Building Strong Brand. Prior to How to Wash a Chicken, Calkins authored Breakthrough Marketing Plans and Defending Your Brand, which Expert Market Magazine picked as the Marketing Book of the Year in 2013. As the managing director at a marketing firm, Calkins consults on strategy and branding issues for major corporations around the world such as Roche, PepsiCo, Pfizer, and Hewlett-Packard. In addition to his work as a writer and consultant, Calkins teaches business and marketing at Northwestern University. His teaching has earned him numerous awardsincluding the top teaching award at Kellogg School, twice.
Tim Calkins is a marketing expert and a highly esteemed voice in marketing and advertising, and is frequently cited by the media in North America. He has been quoted in publications including Business Week, The Wall Street Journal, The New York Times, and has appeared on all major television networks. Further, the author leads two successful online business websites, Building Strong Brands, which Inc.com named as one of the Six Blogs That Can Teach You More Than an MBA, and the Kellogg Super Bowl Advertising Review, which has generated more than five billion media impressions to date.
Presentations of varying capacities are required in most sectors and positions, yet mastered by few. An easy-to-follow guide would be of interest to many of those who struggle with an activity that's inherent to the growth of their professional lives.
Tim Calkins is a business writer, a marketing consultant, a clinical professor at Northwestern University's Kellogg School Management, and the co-academic director of the Kellogg on Branding executive education program.
The marketing and advertising expert founded and leads the Kellogg Super Bowl Advertising Review, and he also manages the popular online business publication, Building Strong Brand. Prior to How to Wash a Chicken, Calkins authored Breakthrough Marketing Plans and Defending Your Brand, which Expert Market Magazine picked as the Marketing Book of the Year in 2013. As the managing director at a marketing firm, Calkins consults on strategy and branding issues for major corporations around the world such as Roche, PepsiCo, Pfizer, and Hewlett-Packard. In addition to his work as a writer and consultant, Calkins teaches business and marketing at Northwestern University. His teaching has earned him numerous awardsincluding the top teaching award at Kellogg School, twice.
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Book
Published 2018-09-01 by Page Two Books |