HOW TO GET WHAT YOU WANT

Life is about getting what you want. This is the guide to negotiating a salary, buying a house, or talking politics with your uncle.

Learn from an expert how to get what you want in every situation - no matter who you're talking to. Your ability to get what you want depends upon your ability to persuade.

The way most people approach persuasion has the opposite effect: we cite tons of facts to make our point. This is not persuasive. In reality, it pushes people away from us, making it hard or even impossible to get what we want.

Persuasion expert Joshua Bandoch has mined psychology, neuroscience, economics, public policy, and history for techniques that actually work.

Here is a fresh, simple approach that will get you what you want and need when it matters:
-Adopt the persuader's mindset
-Learn proven techniques for making the most persuasive emotional and logical appeals
-Unlock the secret formula for memorable and motivating stories
-Tapp into the power of tone, body language, and other subconscious signals

Bandoch uses and refines these persuasion techniques on a daily basis as a think tank leader, where he crafts and communicates policies on issues like poverty, social mobility, education, and the economy to politically diverse audiences, including elected officials, local and national media, and grassroots activists.