| Vendor | |
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Mohrbooks Literary Agency
Sebastian Ritscher |
| Original language | |
| English | |
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| Weblink | |
| www.katymilkman.com/ | |
HOW TO CHANGE
The Science of Getting From Where You Are to Where You Want to Be
The award-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change. In this groundbreaking book, she reveals a proven path that can take you from where you are to where you want to be.
Set audacious goals. Foster good habits. Create social support. You've surely heard this advice before. If you've ever tried to change or encourage it - to boost exercise or healthy eating, to prevent missed deadlines or kick-start savings - then you know there are thousands of apps, books, and videos promising to help and offering sound guidance.
And yet, you're still not where you want to be.
This trailblazing book from an award-winning behavioral scientist and professor explains why. In a career devoted to uncovering what helps people change, Milkman has discovered a crucial thing that many of us get wrong: our strategy. Change, she's learned, comes most readily when you understand what's standing between you and success, so you can tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success.
Drawing on Milkman's original research and the work of her dozens of world-renowned scientific collaborators, HOW TO CHANGE shares an innovative new approach that will help you change or encourage change in others. Through case studies, engaging stories, and examples from cutting-edge research, this book illustrates how to identify and overcome the barriers that regularly stand in the way of change.
HOW TO CHANGE will teach you:
- Why timing can be everything when it comes to making a change
- How to turn temptation and inertia into assets that can help you conquer your goals
- That giving advice, even if it's about something you're struggling with, can help you achieve more
Whether you are a manager, coach, or teacher aiming to help others change for the better, or you are struggling to kick-start change yourself, HOW TO CHANGE offers an invaluable, science-based blueprint for achieving your goals, once and for all.
Katy Milkman is a behavioral scientist and Professor at The Wharton School at the University of Pennsylvania. Over the course of her career, she has worked with or advised dozens of organizations on how to encourage positive change, including Google, the US Department of Defense, the American Red Cross, and Morningstar. Her research is regularly featured by major media outlets such as The New York Times, The Wall Street Journal, and NPR. She currently co-directs the Behavior Change for Good Initiative at the University of Pennsylvania and hosts Choiceology, a popular Charles Schwab podcast about behavioral economics.
And yet, you're still not where you want to be.
This trailblazing book from an award-winning behavioral scientist and professor explains why. In a career devoted to uncovering what helps people change, Milkman has discovered a crucial thing that many of us get wrong: our strategy. Change, she's learned, comes most readily when you understand what's standing between you and success, so you can tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success.
Drawing on Milkman's original research and the work of her dozens of world-renowned scientific collaborators, HOW TO CHANGE shares an innovative new approach that will help you change or encourage change in others. Through case studies, engaging stories, and examples from cutting-edge research, this book illustrates how to identify and overcome the barriers that regularly stand in the way of change.
HOW TO CHANGE will teach you:
- Why timing can be everything when it comes to making a change
- How to turn temptation and inertia into assets that can help you conquer your goals
- That giving advice, even if it's about something you're struggling with, can help you achieve more
Whether you are a manager, coach, or teacher aiming to help others change for the better, or you are struggling to kick-start change yourself, HOW TO CHANGE offers an invaluable, science-based blueprint for achieving your goals, once and for all.
Katy Milkman is a behavioral scientist and Professor at The Wharton School at the University of Pennsylvania. Over the course of her career, she has worked with or advised dozens of organizations on how to encourage positive change, including Google, the US Department of Defense, the American Red Cross, and Morningstar. Her research is regularly featured by major media outlets such as The New York Times, The Wall Street Journal, and NPR. She currently co-directs the Behavior Change for Good Initiative at the University of Pennsylvania and hosts Choiceology, a popular Charles Schwab podcast about behavioral economics.
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Book
Published 2021-05-04 by Portfolio |