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HOMEWARD BOUND

Emily Matchar

Why Women are Embracing the New Domesticity

Call it New Domesticity, New Victorianism, Generation DIY. One thing's clear: traditional homemaking skills like cheese making, sweater knitting, and home gardening are in the midst of a major comeback. And high-achieving young women are leading the way. In Homeward bound, Emily Matchar offers a smart, measured investigation into the cultural, social and economic implications of this return to domesticity.
What happens to our society as a whole when smart, high-achieving young women are honing their traditional homemaking skills? Emily Matchar offers a sharp investigation into this startling trend.
There‘s no doubt about it, domesticity is enjoying a major comeback, with the explosion of“stitch n‘ bitch“ knitting circles, our sudden fascination with canning, cheese-making, and grinding our own flour, a rise in DIY parenting that embraces closeness but eschews medical authority and statistics, and a tidal wave of memoirs in the “I quit my corporatejob and found fulfiliment on a Vermont goat farm“ vein. Why are wornen—and more than a few men—embracing the labor-intense domestic tasks that our mothers and grandmothers so eagerly shrugged off? Why has the image of the blissfully domestic, vintage-clad supermom become the media‘s feminine ideal?
In Horneward Bound, Emily Matchar offers an investigation into how New Domesticity is fundamentally reshaping the roIe of women in society, and what the consequences might be. With research spanning from coast to coast, Matchar introduces us to a diverse cast o fcharacters Southern food bloggers, “radical homemakers“ on the East Coast, Etsy entrepreneurs in Provo, members of urban knitting circies in Austin, and many more. She examines the far-tanging consequences oft his trend, and what it means for women, for men, for families, and for society at large.
Emily Matchar writes about culture, women‘s issues, work, food and more for places such as The Atlantc, The Washington Post, Salon, The Hairpin, Gourrnet, Men‘s Journal, Outside and many others. She lives in Hong Kong and Chapel Hill, North Carolina with her husband.
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Book

Published 2013-05-01 by Simon & Schuster

Book

Published 2013-05-01 by Simon & Schuster

Comments

[Matchar] cogently argues that choosing a more hands-on, DIY lifestyle family farming, canning, crafting-can, without sacrificing feminism's hard-won gains, improve on an earlier time when 'people lived more lightly on the earth and relied less on corporations, and family and community came first.'

A lively and perceptive reporter... [Matchar] offers a valuable and astute assessment of the factors that led to the current embracing of domesticityand the consequences of this movement.

This book heralds a revolution in the attitudes and values of our socicty and will certainly divide public opinion in general and women in particular.

The brilliance of Emily Matchar‘s new book is that it exhaustively describes what disillusioned workers are opting into: a slower, more sustainable, and more self-sufficient lifestyle that‘s focused on the home. Matchar synthesizes dozens of trend stories... into a single, compelling narrative about the resurgence of domesticity. . . .Refreshing.

Matchar captures the appeal of the new domesticity….Raises sharp and timely questions. Read more...

A lively and perceptive reporter… [Matchar] offers a valuable and astute assessment of the factors that led to the current embracing of domesticity and the consequences of this movement.

Japanese: Bungei Shunju

Matchar researches the trend of the “homemade, from scratch, DIY, straight from the backyard, fresh baked, [and] artisan” by visiting practitioners of the New Domesticity across the country—Etsy entrepreneurs, food bloggers, knitting circles—and she provocatively explores what the movement says about the role of women in society today. Read more...

It's empathetic and funny and thoughtful and smart. Read more...

A well-researched look at the resurgence of home life.... Offers intriguing insight into the renaissance of old-fashioned home traditions.