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GOLD STANDARD

Sharon Soboil Kym Gold

How to Rock the World and Run an Empire

The cofounder of True Religion Brand Jeans, Kym Gold uses her story to serve up a firm dose of life and career lessons that helped her build a multimillion-dollar fashion brand from the ground up.
Kym Gold’s mantra, “never settle for a no; always look for a yes,” is what led her to co-create True Religion Brand Jeans, a major retail clothing company that sold for close to a billion dollars in 2013. In Gold Standard, Kym finally gives her side of the story of how the once fledgling jeans company that nobody wanted, went on to become a giant revolutionizing player in the fashion industry. As a woman in the boys’ club world of the fickle fashion business, Kym armed herself and became one of True Religion’s majority shareholders and their lead female clothing designer. On Valentine’s Day in 2007, she was served divorce papers by her then husband and had her company ripped from under her—all within an hour. Since then, she has reestablished her place in the industry and catapulted herself into the coveted 1 percent of the richest Americans. In Gold Standard, Kym’s savvy business and fashion branding experience of thirty years gives a behind-the-scenes look into the always changing fashion industry. It also mixes in her compelling personal journey, including her marriage to Mark Burnett before he became TV's biggest mega producer, a compassionate view for women of the pressures of balancing a career, finances, and family. Kym motivates readers to throw the gold gloves on and put up a fight. Kym Gold is a fashion designer, philanthropist, and mother of three young men. She is a consultant for major fashion brands and lives in Malibu, California. Sharon Soboil is a freelance writer for books and film. She lives in Los Angeles, California.
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Published 2015-09-01 by Skyhorse Publishing

Comments

I have continually seen [Kym’s] vision and decisiveness in action. She always takes action on her instinct and seems to win time and time again.

Few women entrepreneurs have been as successful as Kym Gold, and her personal story is riveting. She has braved the turbulent waters of extraordinary success and excruciating losses, great loves and terrible betrayals, all with edginess, a rawness and an authenticity that makes her a formidable force. Her book is a front row seat to huge upheaval not only in her own life, but in American business as it comes to grips with the kind of woman who is here to change the game.

Both Kym and I worked in the denim industry when premium denim was just starting to take off ... As a designer, Kym’s vision was always out of the box, she was definitely a leader, not a follower.

A cursory look at Kym’s achievements in business will leave one in awe; that’s a given but that she achieved those things without losing who she was, is what impresses me about her.

Kym Gold is a driving force in fashion. She created a design empire and her bold brands are known worldwide. Pop stars have even written and sung about True Religion and the iconic jeans she designed. I have known Kym as a friend and colleague for over 30 years. When Kym talks about design and business, people sit up and listen. Beyond her rock star appeal and style in fashion, [she is] independent, smart and talented.