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Fritz Agency
Christian Dittus
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English

FROM COUNTERCULTURE TO CYBERCULTURE

Fred Turner

Stewart Brand, the Whole Earth Newtwork, and the Rise of Digital Utopianism

In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place.

From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award–winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers.

Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.

Fred Turner is the Harry and Norman Chandler Professor and Chair of the Department of Communication at Stanford University. He is the author of three books: The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties (University of Chicago Press, 2013); From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism(University of Chicago Press, 2006); and Echoes of Combat: The Vietnam War in American Memory (Anchor/Doubleday, 1996; 2nd ed., University of Minnesota Press, 2001). Before coming to Stanford, he taught Communication at Harvard's John F. Kennedy School of Government and MIT's Sloan School of Management. He also worked for ten years as a journalist. He has written for newspapers and magazines ranging from the Boston Globe Sunday Magazine to Nature.
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Published 2006-09-01 by University of Chicago Press

Comments

Turner offers a compelling genealogy of both the ideals and the disappointments of our digital world, one that is as important for scholars as it is illuminating for general readers.

In this unique, provocative work of cultural history, Turner teases apart the visions, myths, and rhetoric that have swept us into cyberspace. (...) In conclusion, Turner assesses the myriad ways digital utopianism has changed the texture of our lives and incisively exposes the staggering hubris of the digerati and the complex social and environmental consequences of computerization. (starred review)