FAT CHANCE

Oprah Magazine will run a Q&A with Lustig in their January 2013 issue! Robert Lustig's 90-minute YouTube video “Sugar: The Bitter Truth”, has been viewed more than two million times. Now, in this much anticipated book, he documents the science and the politics that has led to the pandemic of chronic disease over the last 30 years. In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control. To help us lose weight and recover our health, Lustig presents personal strategies to readjust the key hormones that regulate hunger, reward, and stress; and societal strategies to improve the health of the next generation. Compelling, controversial, and completely based in science, Fat Chance debunks the widely held notion to prove “a calorie is NOT a calorie”, and takes that science to its logical conclusion to improve health worldwide. From the Introduction: All the major U.S. governmental health agencies . say that obesity results from an energy imbalance: eating too many calories and not getting enough physical activity. And they are right—to a point. Are we eating more? Of course. Are we exercising less? No doubt. Despite knowing this, it hasn't made any difference in the rates of obesity or associated diseases. More to the point, how did this epidemic happen and in such a short interval of just thirty years? There's more to this story, way more, and it's not pretty. Everyone blames everyone else for what has happened. No way is it their fault. Big Food says it's a lack of activity due to computers and video games. The TV industry says it's our junk food diet. The Atkins people say it's too many carbohydrates; the Ornish people say it's too much fat. The juice people say it's the soda; the soda people say it's the juice. The schools say it's the parents; the parents say it's the schools. And since nothing is for sure, nothing is done. How do we reconcile all these opinions into a cohesive whole that actually makes sense and creates changes for the better for each individual and for all society? That's what this book is about.