FALLING UPWARDS

The business memoir follows the entrepreneur's journey using his anxiety and depression as a fuel for creativity in business.

Entrepreneur Jeremy Fall knows how to have a good time. He's opened fourteen restaurants, collaborated with Quincy Jones, Vic Mensa, and Jaden Smith, made the Forbes 30 Under 30 list in 2020, and was the first restaurateur signed to Jay-Z's Roc Nation label. This year, he debuted a show on Facebook Watch with the Grammy-winning artist Miguel called Beats for Breakfast, which has garnered 5 million views across episodes.

But dig deep enough beneath Jeremy's king-of-LA swagger, and you'll find the curious little kid who grew up blocks away from LA's infamous Skid Row with a mom who was busy managing a restaurant to make ends meet and an absentee dad who only ever showed up long enough to fill Jeremy's head with stories of Studio 54's heyday before vanishing again. Young Jeremy, who crept into the kitchen of his mom's restaurant on the nights when he couldn't sleep to build towering sandwiches, mixing ketchup with Worcestershire sauce, celery salt, Tabasco, and lemon juice, until you couldn't swear that he wasn't making magic.

Now meet the real Jeremy: anxiety-ridden, with OCD tendencies, and driven to go go go, because if he stops, it might just all come crashing down around him.

FALLING UPWARDS is a business memoir that blends personal narrative with hard-won and time-proven tips from a man who's built it all from nothing. In these pages, readers will find honest and vulnerable discussions of mental health stigmas and toxic masculinity, and how only by rejecting both can aspiring entrepreneurs reach new heights. He'll also share practical takeaways, like how to harness our craziest and most out-there loose balloon ideas and make them work for us.

The only child of a Caribbean, French, Tunisian and Jewish family, Los Angeles-born Jeremy Fall is a restaurateur and creative. His first restaurant, Nighthawk: Breakfast Bar, was featured on Food Network's Diners, Drive-Ins, and Dives as well as Eater's Hottest Restaurants in America list among others. With 1M followers on Instagram, he was the first food personality managed by Roc Nation. Most recently, Jeremy released the first season of his new show Beats for Breakfast alongside Grammy award-winning musician, Miguel, and launched his Dinner Party podcast, where he and celebrity guests work to bring awareness to and destigmatize mental health.