Exactly How Modern Marketers Earn Trust.

In a crowded consumer courtroom, your brand is literally on trial-and that means you better deliver the proof. In PROVE IT, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to win the case with your customers.

Using real-world examples from trusted brands across dozens of industries, Deziel and Jones walk you step-by-step through the process of identifying and categorizing your business promises-even the ones you don't realize you're making-so you can back up each claim. Apply strategies like corroboration, demonstration, and education to help you show-not tell!-how your offering is the most convenient, most competitive, most competent, connected to your community, and committed to your values; and discover the right format and platform to best connect with your audience. Your customers are out there waiting for you to prove it. Pick up this book and find out how.

Melanie Deziel is recognized as one of the world's leading experts in content marketing. She is the author of bestselling marketing and business communications book The Content Fuel Framework, translated in multiple international territories.

Phil M. Jones is the author of the bestselling “Exactly” book series-with over 1 million copies sold worldwide-and producer of the “most listened to” non-fiction audiobook of all time. Phil has been an entrepreneur since the age of 14 and is now a trusted advisor for some of the world's biggest brands.